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With millions of websites on the internet offering us a wealth of information on all subject matters, how do you make yours stand out and capture the attention of visitors? The answer is layout and design.
To make content easy to read and more attractive, there are four principles you should apply to all types of designs:
Make sure any two separate elements are very different from each other, aesthetically speaking at least. The contrast within a page is the first reason why viewers are drawn to a piece of content. An example of increasing the contrast between elements could involve making a content heading bold, much bigger and a different colour from the standard text.
Repetition increases the order and strengthens the unity of a piece of content. If you are creating a list of elements, make sure that each maintains the same style, shape and spacing as the others. This relationship makes it easier for users to read blocks of content.
Every element on a page should align with something else, nothing should be placed without a connection to another element. Aligning elements creates a cleaner look and makes the page look more professional. How many newspapers do you see without any alignment?
Proximity means grouping related items and spacing out unrelated items. It gives the reader a clear idea of the page structure and allows them to easier find what they are looking for.
Let’s take a look at a real world example. The new Twitter Home page contains all of the above mentioned principles to help users easily differentiate between the options available to them.
Remember these four principles and apply them to every design you make. Keep in mind that they are interconnected and should not be implemented separately. You’d think this core set of design principles would be memorable by an acronym, um, well yes there is one but I’ll let you work that one out!
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.