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For small business websites that are not necessarily selling products or providing any sort of online service, then the most important aspect of the website will be the contact page. Finding your contact details or filling in a contact form should be an easy and straightforward process for the user.
Many websites adopt the tactic of placing a telephone number and email address at the top or side bar of every page on their website. This is a great way to provide quick access for visitors to get in touch and to reassure them that if they have any questions, you are available to chat.
Another common and important task is to have a link to your contact page within your main navigation or equally visible area. Users tend to look for a contact page link nearer the end of a navigation list.
Once your visitors have found your contact page, it’s important to give them the information and options they require in order to make contact with you.
Below is a list of things you should try implementing on your page in order to increase the number of enquiries you get:
These are some of the things you should be testing on your contact page. Some of these options are not required for all business types, as you may not have premises or not participate in social media.
Giving visitors as many options as possible is not always the answer, but you should be testing the above contact page features in order to see how visitors are contacting you and see what works best.
Here’s a few contact pages on the web that are using some of the items I have listed above.
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The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.