We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Dean Marsden

15 Conversion Rate Optimisation Tips for Contact Pages

20th Jan 2012 Analytics, Conversion Rate Optimisation 3 minutes to read

SubmitFor small business websites that are not necessarily selling products or providing any sort of online service, then the most important aspect of the website will be the contact page. Finding your contact details or filling in a contact form should be an easy and straightforward process for the user.

Many websites adopt the tactic of placing a telephone number and email address at the top or side bar of every page on their website. This is a great way to provide quick access for visitors to get in touch and to reassure them that if they have any questions, you are available to chat.

Another common and important task is to have a link to your contact page within your main navigation or equally visible area. Users tend to look for a contact page link nearer the end of a navigation list.

Once your visitors have found your contact page, it’s important to give them the information and options they require in order to make contact with you.

Below is a list of things you should try implementing on your page in order to increase the number of enquiries you get:

  1. Include your phone number as HTML text as some users may be using a mobile device or Skype service in which they can click to call you, or they may just want to copy and paste your phone number to easily to save or share.
  2. Include your postal address as HTML text so that visitors can easily copy and paste the information for reference or to use in their preferred mapping and directions service.
  3. Try implementing schema mark-up data to allow your address and phone numbers to appear as rich snippets in the search engines & elsewhere. More information on these can be found at www.schema.org.
  4. Have an interactive map if your business operates from premises that customers can visit. A static map doesn’t allow customers to find their bearings and view the location at large scale or at street level.
  5. Add links to your main social media services (Twitter, Facebook, Google+ or LinkedIn) to allow visitors to contact you via their preferred service.
  6. Provide a contact form so that users can easily send you a message without having to load up their email service to do so.
  7. Keep this contact form as short as possible; the basic name, email and message fields should be enough.
  8. Use a large, obvious submit button below your contact form.
  9. Have your contact form show a confirmation message or page that informs the user that their message has been sent and give them an estimate of when they might hear back from you.
  10. Under the contact form, assure users that their contact details will not be passed to a third party and they will not be added to a mailing list of any kind without their permission.
  11. Offer a call back service to save your potential customers some money.
  12. Offer a live chat experience so that customers can get live answers over a messaging service.
  13. Test having the name, position and, if possible, a picture of the person they might be speaking to when they contact you.
  14. Have written directions to your location.
  15. Create and provide a link to some FAQ’s for questions that you get asked a lot when users contact you. This way they only contact you at a later stage of the buying process and your resources are not wasted as much.

These are some of the things you should be testing on your contact page. Some of these options are not required for all business types, as you may not have premises or not participate in social media.

Giving visitors as many options as possible is not always the answer, but you should be testing the above contact page features in order to see how visitors are contacting you and see what works best.

Examples

Here’s a few contact pages on the web that are using some of the items I have listed above.

Koozai contact page

Koozai Contact Page

HubSpot contact page

HubSpot Contact Page

SEOmoz contact page

SEOmoz Contact Page

Learn more about our Conversion Rate Optimisation Service

Image Source

Web Submit Button via BigStock

Share this post

Free Whitepaper Getting Started With Conversion Rate Optimisation: A CRO Guide

1 Comment

What do you think?

  • aspect-ratio answer-the-public-blog-feature-image
    Lola Michels

    How To Use ‘Answer The Public’ In Your Content Strategy

    A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.

    But how do you find out which questions your audience needs answers to?

    At Koozai, one of our starting points tends to be Answer the Public. (more…)

    Lola Michels
    25th May 2018
    Content Marketing
  • aspect-ratio traditional-vs-digital-pr-blog
    Vicky Taylor

    What Is The Difference Between Digital PR And Traditional PR?

    Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)

    Vicky Taylor
    @vicky_taylor
    8th May 2018
    Digital PR

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.