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For small business websites that are not necessarily selling products or providing any sort of online service, then the most important aspect of the website will be the contact page. Finding your contact details or filling in a contact form should be an easy and straightforward process for the user.
Many websites adopt the tactic of placing a telephone number and email address at the top or side bar of every page on their website. This is a great way to provide quick access for visitors to get in touch and to reassure them that if they have any questions, you are available to chat.
Another common and important task is to have a link to your contact page within your main navigation or equally visible area. Users tend to look for a contact page link nearer the end of a navigation list.
Once your visitors have found your contact page, it’s important to give them the information and options they require in order to make contact with you.
Below is a list of things you should try implementing on your page in order to increase the number of enquiries you get:
These are some of the things you should be testing on your contact page. Some of these options are not required for all business types, as you may not have premises or not participate in social media.
Giving visitors as many options as possible is not always the answer, but you should be testing the above contact page features in order to see how visitors are contacting you and see what works best.
Here’s a few contact pages on the web that are using some of the items I have listed above.
Learn more about our Conversion Rate Optimisation Service
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