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When we initially take on a new client, one of the first things we always check is to see if Google Analytics has been correctly implemented. We regularly see websites which have the Google Analytics Tracking Code (GATC) implemented incorrectly. You will be amazed at some of the scenarios including only adding half the code, or only adding the code to a selection of pages.
Very often if the Analytics Account isn’t recording the data it is normally due to the tracking code not being implemented correctly on every page. It needs to be every page otherwise nothing will be recorded. Don’t forget to add the code to your 404 page so you are able to monitor how often your error page is shown.
EpikOne have created a great tool called SiteScan which will scan all the pages on your site to check to see if the code is present and correct. At the end of the scan a spreadsheet is provided which shows all the pages which are either missing the code or where there are errors.
If you have something to add or discuss, please leave us a comment below and if you would like more help with your Analytics Account then review our Website Analytics Consulting Services page or contact us directly.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.