We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Lucy Griffiths

Implementing Google Analytics

31st Jul 2009 Analytics 1 minute to read

When we initially take on a new client, one of the first things we always check is to see if Google Analytics has been correctly implemented.  We regularly see websites which have the Google Analytics Tracking Code (GATC) implemented incorrectly. You will be amazed at some of the scenarios including only adding half the code, or only adding the code to a selection of pages.

Very often if the Analytics Account isn’t recording the data it is normally due to the tracking code not being implemented correctly on every page. It needs to be every page otherwise nothing will be recorded. Don’t forget to add the code to your 404 page so you are able to monitor how often your error page is shown.

No Tracking Code = No Data!

EpikOne have created a great tool called SiteScan which will scan all the pages on your site to check to see if the code is present and correct. At the end of the scan a spreadsheet is provided which shows all the pages which are either missing the code or where there are errors.

It is important to regularly check that the JavaScript code for Google Analytics is still implemented correctly. If you see your own domain appearing in the Referring Sites report then this can be an indication that not all your pages have the code. If you do see your own domain name appearing then it is advisable to investigate further.

If you have something to add or discuss, please leave us a comment below and if you would like more help with your Analytics Account then review our Website Analytics Consulting Services page or contact us directly.

Share this post

1 Comment

What do you think?

aspect-ratio
Ross Momtahan

What does the EU’s new “Link Tax” law mean for digital marketers?

Ross Momtahan
12th Sep 2018
News
aspect-ratio
Converged Media
Dan Rice

What is the Difference Between Owned, Earned and Paid Media

Dan Rice
@iamdanrice
16th Aug 2018
Content Marketing

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.