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Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
When we initially take on a new client, one of the first things we always check is to see if Google Analytics has been correctly implemented. We regularly see websites which have the Google Analytics Tracking Code (GATC) implemented incorrectly. You will be amazed at some of the scenarios including only adding half the code, or only adding the code to a selection of pages.
Very often if the Analytics Account isn’t recording the data it is normally due to the tracking code not being implemented correctly on every page. It needs to be every page otherwise nothing will be recorded. Don’t forget to add the code to your 404 page so you are able to monitor how often your error page is shown.
EpikOne have created a great tool called SiteScan which will scan all the pages on your site to check to see if the code is present and correct. At the end of the scan a spreadsheet is provided which shows all the pages which are either missing the code or where there are errors.
If you have something to add or discuss, please leave us a comment below and if you would like more help with your Analytics Account then review our Website Analytics Consulting Services page or contact us directly.
We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.
However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.