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Today, SASCon let me get up on stage in Manchester and present my thoughts on how you can handle the loss of keyword data since Google brought in encrypted search. (not provided) data has since become an ever more prevalent feature of Google Analytics.
The crux of my presentation was to look at the impact (not provided) data has had on various industries but mainly to concentrate on what you can do to reclaim some of your data, or more importantly the insights the data can give you.
The next 12 months is likely to be a lively one for web analytics as advances are made in interpreting the behaviour of online audiences and (not provided) is likely to be at the forefront of most analyst’s priorities if it isn’t already.
I also gave away some free tools to help the quest for useful data. They are here:
Drop this in to the following standard reports:
As above, drop this segment into the same reports alongside the my other segment and see how the behaviour interacts.
Custom Reports are a great tool for tailoring the metrics that are important to business stakeholders. This pulls in your Landing Pages and presents Entrances and Bounce Rate for (not provided) visits.
This Dashboard is a great top line reference tool. At a glance you can see key (not provided) metrics such as volume, Landing Page bias and keyword provided data.
I hope you can get some use out of these tactics and tools. I’d be really interested to see how other people tackle reclaiming their (not provided) data.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.
When we think of reality headsets, our immediate thoughts go to viewing the world in a virtual reality (VR) from wherever we are in the world. Whether that be your own living room, office or business, VR headsets allow you to transport yourself into a completely different environment and immerse yourself in that world.
This is what makes HoloLens different.