How To Deal With (Not Provided) Data – With Freebies (#SAScon)

Today, SASCon let me get up on stage in Manchester and present my thoughts on how you can handle the loss of keyword data since Google brought in encrypted search. (not provided) data has since become an ever more prevalent feature of Google Analytics.

The crux of my presentation was to look at the impact (not provided) data has had on various industries but mainly to concentrate on what you can do to reclaim some of your data, or more importantly the insights the data can give you.

The next 12 months is likely to be a lively one for web analytics as advances are made in interpreting the behaviour of online audiences and (not provided) is likely to be at the forefront of most analyst’s priorities if it isn’t already.

The Slides

Some Freebies

I also gave away some free tools to help the quest for useful data. They are here:

Advanced Segment – Only Include (not provided)

Drop this in to the following standard reports:

• Content > All Page
• Audience > Technology > Browser & OS
• Content > Landing Pages
• Goal Completions
• Ecommerce Data

Advanced Segment – Exclude (not provided) 

As above, drop this segment into the same reports alongside the my other segment and see how the behaviour interacts.

Custom Report – (not provided) Entrances and Bounce Rate by Landing Page   

Custom Reports are a great tool for tailoring the metrics that are important to business stakeholders. This pulls in your Landing Pages and presents Entrances and Bounce Rate for (not provided) visits.

Dashboard – (not provided) Analysis  

This Dashboard is a great top line reference tool. At a glance you can see key (not provided) metrics such as volume, Landing Page bias and keyword provided data.

I hope you can get some use out of these tactics and tools. I’d be really interested to see how other people tackle reclaiming their (not provided) data.

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