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Today, SASCon let me get up on stage in Manchester and present my thoughts on how you can handle the loss of keyword data since Google brought in encrypted search. (not provided) data has since become an ever more prevalent feature of Google Analytics.
The crux of my presentation was to look at the impact (not provided) data has had on various industries but mainly to concentrate on what you can do to reclaim some of your data, or more importantly the insights the data can give you.
The next 12 months is likely to be a lively one for web analytics as advances are made in interpreting the behaviour of online audiences and (not provided) is likely to be at the forefront of most analyst’s priorities if it isn’t already.
I also gave away some free tools to help the quest for useful data. They are here:
Drop this in to the following standard reports:
As above, drop this segment into the same reports alongside the my other segment and see how the behaviour interacts.
Custom Reports are a great tool for tailoring the metrics that are important to business stakeholders. This pulls in your Landing Pages and presents Entrances and Bounce Rate for (not provided) visits.
This Dashboard is a great top line reference tool. At a glance you can see key (not provided) metrics such as volume, Landing Page bias and keyword provided data.
I hope you can get some use out of these tactics and tools. I’d be really interested to see how other people tackle reclaiming their (not provided) data.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.