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In another update by Google this week, they have surreptitiously changed the way that traffic from image search is reported. Part way through the month, with no explanation or warning, visits to your site from Google Images are now being reported under the medium of Search Engines, when before they were classed as Referrals.
This update is likely to affect your reporting if you have a number of visits from image searches, so you will need to take this into account when looking at your recent data and making any comparisons.
A working custom segment for image visits prior to the update clearly shows the change:
This was segmented by Medium > Referral AND Referral Path > Matches Regular Expression > ^(/imgres|/images/view|/images/search)
This covered Google, Yahoo and Bing image results. However, now there is not a clear method of segmenting your image traffic from your organic traffic. Not being able to segment this kind of data is going to be quite a bugbear for people, so hopefully a method will become apparent soon.
On the plus side of this change, from an SEO point of view, if you optimise your images then the traffic from these will now be rightfully associated with Search Engines.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.