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One of the recent new additions to Google Analytics is Real Time reports, an exciting place to see how many people are on your site right now! To see the data go to the Home tab and it is the first option on the left called Real-Time (Beta).
What can the Real Time Report be used for?
Here are some ideas:
In addition to these normal ideas, there is also the possibility that you can take visitor stalking to the next level. Imagine trying to second guess which page a user is looking at when they have phoned you up? This sounds spooky but could be beneficial to both you and them as you will be able to understand what they’re looking for/at more easily and help them more as a result.
It may also help you gain more accurate search term lead data if you’ve been using the ‘ask the caller how they found you’ method of lead tracking, as you can now find which traffic source most closely matches what they say they did.
Here are some screen shots and information about what the data shows you.
This shows how many new and returning visitors there are on your site right now, which can be useful if you’ve sent something out and what to see how many new people are looking compared to how many people who have been on your site before.
Within the Overview you can also see the top referrals, keywords, locations and pages, as well as graphs showing when people have come to your site in the last 60 seconds and 30 minutes.
Under locations you can see where in the world people are accessing your site from at that very moment.
You can also see a map of where your users are, with larger blobs representing more visitors:
By adding a plugin you should be able to see a Google Earth representation of where you users are, however I have never managed to get this to work!
Here we can see where people have come from to get to the site, this is most valuable when you promote content on your site through social media or an email which is likely to be viewed once promoted.
As I have access to a number of analytics profiles, here are some examples of the variations you could see across different types of websites at any given moment:
This area highlights which pages your users are on now, which is good when you’ve just promoted a page with a tweet or email:
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)