We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
Have you ever wondered what users are actually doing on your website? Or why your traffic to the site is really high but not converting to sales?
In today’s ever competitive online market having a website is simply not enough to guarantee online sales. Every website should have some sort of analytics installed so web site owners are able monitor and react to trends on their site. If finding out about analytics is on your constantly on your to-do list, move it the top quick, as you could be the last to know why your website isn’t converting.
As with most products, there is a great range of varying products to choose from and each has their own benefits and disadvantages. But it will depend on the level of information that you want to retrieve from your analytics package.
Google Analytics is one of the most used analytics packages which could be due in part to the fact that it is free. The functionality of the product in my opinion is great as it allows all sorts of data to be analysed including, traffic sources, e-commerce tracking and the ability to track website specific goals.
Yahoo has recently acquired Index Tools to create Yahoo Web Analytics. I am yet to use this analytics package but one of the benefits stated is that the data within the reports is updated within minutes enabling you to react immediately to website activity. In addition to the standard reports you are also able to create custom-designed reports.
As you would expect free packages are only able to cover a certain amount and as the price tag increases you begin to receive a lot more for your money, plus dedicated support which is ideal if your website is a big e-commerce site.
ClickTracks is a package which can be purchased and contains a whole feast of data and information. In addition to providing comprehensive reports ClickTracks user interface aims to help you find the answers to your questions quicker. Plus if you don’t want to be adding code to your website then ClickTracks is able to analyse your sites’ log files.
WebTrends uses award winning technology which monitors your customer’s behaviour on your site and collects this information which can then be analysed which is really useful for large retail sites. Areas of success on site are easily identified, which can then be used to improve your site’s performance resulting in more conversions.
This is just a short analysis of four different analytics packages which are available and there are many more. But one thing is for sure; there is no excuse not to have an analytics package on your website.
We are pleased to announce that Koozai will be sponsoring Search Elite London!
Search Elite is an industry-leading event where eight of the best speakers in search marketing come together at The Trampery in Old Street, to deliver the latest advice, trends and opinions to help you increase the success and impact of your digital marketing campaigns. (more…)