We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Samantha Noble

Bit.ly & Google Analytics

24th Jun 2009 Analytics, Social Media, Social Media, Twitter Less than a minute to read


Bit.ly have published a new tool this week which allows you to segment bit.ly social media traffic within Google Analytics.

The tool can be found here – bit.ly Google Analytics Campaign Tool. You will be required to download a copy of the tool by choosing ‘File > Create a copy’

As Google Analytics doesn’t track your visitors in real time, you can continue to monitor visitors using the information in Bit.ly whilst waiting for Google to update.

The data will be displayed in Analytics under the ‘Traffic Sources’ report within ‘Campaigns’. The default campaign name will be displayed as ‘publisher-sidebar-announcement’. The various campaigns you have set up will be displayed within this campaign.

Social Media Campaigns in Google Analytics Screenshot

Example of campaigns in Analytics

You can use Analytics to analyse the traffic from each campaign.

Note – Many users of Twitter and Facebook use mobile phones to browse the sites. Currently Google Analytics is unable to track visits from mobile devices (except iPhones and Androids) so differences in bit.ly and Google traffic may vary.

Share this post

Samantha Noble
About the author

Samantha Noble

Sam is a talented multi-tasker, a dedicated mother to the gorgeous Theo and a big fan of cooking – word on the street is that she’s pretty good in the kitchen but we’re yet to know if this is true or not. Hint hint, we like cake, Sam.

What do you think?

  • aspect-ratio
    Cat Birch

    Koozai Launches Free Breakfast & Learn Events

    We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.
    (more…)

    Cat Birch
    @MissCatBirch
    25th May 2017
    News
  • aspect-ratio
    Cat Birch

    Marcus Knight Speaking at SMX London 2017

    SMX London 2017 is one of the biggest search marketing conferences in the world, and it takes place on 23rd and 24th May. We are very pleased to announce that our very own Marcus Knight, will be speaking at this industry-leading event.

    (more…)

    Cat Birch
    @MissCatBirch
    11th May 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?