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Bit.ly have published a new tool this week which allows you to segment bit.ly social media traffic within Google Analytics.
The tool can be found here – bit.ly Google Analytics Campaign Tool. You will be required to download a copy of the tool by choosing ‘File > Create a copy’
As Google Analytics doesn’t track your visitors in real time, you can continue to monitor visitors using the information in Bit.ly whilst waiting for Google to update.
The data will be displayed in Analytics under the ‘Traffic Sources’ report within ‘Campaigns’. The default campaign name will be displayed as ‘publisher-sidebar-announcement’. The various campaigns you have set up will be displayed within this campaign.
You can use Analytics to analyse the traffic from each campaign.
Note – Many users of Twitter and Facebook use mobile phones to browse the sites. Currently Google Analytics is unable to track visits from mobile devices (except iPhones and Androids) so differences in bit.ly and Google traffic may vary.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.