Many website owners may be looking at their analytics accounts and thinking “I’m sure I am getting more traffic than this?” The chances are, they actually are!
As people are using newer browsers like Firefox, they are utilising more of the useful extensions and privacy options, one of which is an option where you can choose not to run JavaScript.
Now the big problem with this is that if you use a program such as Google Analytics that rely on JavaScript tracking codes to track visitors to your website, visitors with JavaScript disabled will not be tracked.
The way to cross reference this is to regularly check your analytics data against your website’s log files and that way you will be able to see just how many visitors are invisible to your analytics account. Whilst this won’t help with other statistics like bounce rate, it should at least give you an indication of where you stand.
Ben’s the founder, so we can’t pick on him. He’s a bit of all-round digital marketing geek and loves coming up with new unique strategies. Ben lives and breathes the industry so we’re not sure what else he does with his time. We don’t even think he sleeps.
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