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Many website owners may be looking at their analytics accounts and thinking “I’m sure I am getting more traffic than this?” The chances are, they actually are!
The way to cross reference this is to regularly check your analytics data against your website’s log files and that way you will be able to see just how many visitors are invisible to your analytics account. Whilst this won’t help with other statistics like bounce rate, it should at least give you an indication of where you stand.
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)
Coming in with the final of our four blogs recapping BrightonSEO 2018, here’s our final rundown of the talks with actionable takeaways and slides.