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Many website owners may be looking at their analytics accounts and thinking “I’m sure I am getting more traffic than this?” The chances are, they actually are!
The way to cross reference this is to regularly check your analytics data against your website’s log files and that way you will be able to see just how many visitors are invisible to your analytics account. Whilst this won’t help with other statistics like bounce rate, it should at least give you an indication of where you stand.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.