We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Annotations – Google Analytics Feature
We are eagerly awaiting a new feature for Google Analytics which Google says will be rolled out in January 2010.
Annotations will allow you to be able to click on a date and leave a note describing an event or occurrence which happened on that individual day. These notes can be shared or set to private so only you can see them.
The great thing about the shared notes is that other users who have access to that individual profile can view them. This feature will allow you to keep a record of both internal and external factors which create activity on your site; this might include:
- Website redesign
- New product launch
- Unexpected press interest
- Start of social media campaign – scheduled or unplanned
- Offline marketing e.g. print advertisements or TV Ads
- Working with new SEO Agency
- Launch of new AdWords campaign
If you employ the service of a Search Engine Marketing Agency then Annotations could save you time as by simply updating the timeline in Analytics all users can access this data. This will also ensure that any surges in sales can be attributed to the correct source of activity.
Often the reason why direct traffic has increased can be a complete mystery. An annotated timeline though will help to shed some light and provide some reasons behind visitor activity.
This is one of the latest new features which has recently been added to Google Analytics, which is a free analytics package designed for website owners to help get the best out of their websites.
Share this post
The Advantages Of Branding In The Digital Age
Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)
-
A Day In The Life Of A Content Marketing Strategist
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?
What do you think?