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We are eagerly awaiting a new feature for Google Analytics which Google says will be rolled out in January 2010.
Annotations will allow you to be able to click on a date and leave a note describing an event or occurrence which happened on that individual day. These notes can be shared or set to private so only you can see them.
The great thing about the shared notes is that other users who have access to that individual profile can view them. This feature will allow you to keep a record of both internal and external factors which create activity on your site; this might include:
If you employ the service of a Search Engine Marketing Agency then Annotations could save you time as by simply updating the timeline in Analytics all users can access this data. This will also ensure that any surges in sales can be attributed to the correct source of activity.
Often the reason why direct traffic has increased can be a complete mystery. An annotated timeline though will help to shed some light and provide some reasons behind visitor activity.
This is one of the latest new features which has recently been added to Google Analytics, which is a free analytics package designed for website owners to help get the best out of their websites.
We are pleased to announce that Koozai will be sponsoring Search Elite London!
Search Elite is an industry-leading event where eight of the best speakers in search marketing come together at The Trampery in Old Street, to deliver the latest advice, trends and opinions to help you increase the success and impact of your digital marketing campaigns. (more…)