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On the 4th Day of Christmas, we present our 4 Google Analytics tips
How can you expect visitors to be tracked on a page which doesn’t contain any code to record their visit? Also make sure the code is exactly the same as the code shown in your analytics account, don’t make any changes as this could cause in error in the code and prevent good data from being recorded.
Goals are there to help you find out if visitors are doing what you want them to do on your site, whether it be a purchase, completing an enquiry form or signing up to a newsletter. Goals are there to help you get more information out of your data so make sure you use them.
If you are using AdWords you will want this traffic source to be identified within your analytics account so you can monitor your paid visitors’ activity.
Login to your AdWords account, and then click on the green Analytics tab, which is between Reports and My Account. As long as you have the same login email address for both accounts then AdWords should have automatically detected your Analytics account. If you have a different email address for you Analytics account then just, make sure the email address for your AdWords account is listed within the User Manager in Analytics.
You should also make sure that the Auto Tagging is enabled within your AdWords account within your Account Preferences – this should be enabled automatically.
Shopping sites can enable the e-commerce tracking which Google Analytics offers. This is a little bit more complicated to implement and you may need your web developer’s help.
By implementing the e-commerce tracking you will be able to see sales values and transactions and identify pages which have contributed to a sale. Just remember that Google Analytics is an analytical tool and not a sales system so not all numbers may match exactly to your sales orders.
E-commerce tracking can also be used to track non e-commerce sites but this is slightly trickier, but can provide you with a great insight to user activity.
Please feel free to leave us a comment if you have anything to add or discuss. You can always follow the Koozai team to follow the latest trends a tip on Twitter, or alternatively contact one of the team to find out how Koozai can help solve your business solutions today.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.