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by Samantha Noble on 19th October 2009
Landing page testing and optimisation has really started to pick up over the past six months and with more and more advertisers conducting tests, the more difficult it becomes for those of you who are not.
If three of your main competitors are frequently conducting tests, they will be collating extremely valuable data on how visitors react to their web page design.
Testing elements of landing pages is now playing a fundamental part of increasing a website’s conversion rate. There are a number of key elements on a page which warrant testing to find out what works for your customers and what doesn’t. How do you know unless you test?
The idea for this blog post came about when I was looking around the web for elements that I could test within a web page. There are lots of sources out there giving us ideas, so I thought a summary of my findings would benefit all.
Page Structure Tests
Page structure tests involve changing a key element on the page to differ completely from the original.
Main Headline Tests
People respond differently to the way a headline on a page is written, some respond to capitalisation, some respond to numerical statistics etc
We all worry about what a page looks like. Would you be surprised that some of the more plain web pages convert better? Testing colours and font styles have been known to drive significant increases in a websites conversion rate.
The BBC News website posted an article which really brings home how much first impressions count on the web.
For more information on our Landing Page and Form Testing service, contact Koozai today.