Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also included as part of inclusive call minutes and discount schemes from all major mobile phone and landline operators.
After a superb first day of talks its time for the next instalment of SES 2014. Day two is set to be a cracker packed with great speakers and hot topics. We’ll be recapping each of the sessions as they finish so be sure to check back throughout the day.
Our very own Samantha Noble is also speaking later in the day and we’ll have her slides on the Koozai blog shortly.
Keeping Up With The Consumer
Speaker: Ian Carrington, Director of Performance, Northern and Central Europe, Google
28% of 3-4 year olds in the UK use a tablet.
90% of smart phones in Japan are waterproof.
86% of people expect technology to make their lives easier.
The average person in the UK has 3 devices (this is growing fast).
Google want their users to find information quicker and simpler.
‘OK Google’ is a conversational search app for phones.
Advertisers need to be there, be relevant and be optimised (sites must be mobile optimised).
Use RLSA remarketing if you want cheaper CPA’s and to increase conversions.
Brilliant Blogging: Best Practices to Enhance Your Customer Reach
Working in new media for over 8 years, Oliver has worked for a range of brands including eBay and SportBusiness.com on SEO, PPC and Social Media Management. He has won awards for his SEO work and been featured in a number of publications, including Virgin online.
Later next month, our Marketing Director Samantha Noble will be keynoting at the next Search Congres event in Amsterdam. The event takes place on 27th November and will be packed full of SEO’s and PPC’s looking to learn more about the latest trends in the digital industry.
Another year has passed, and it’s been another epic one for Content Marketing! From campaigns to tools and updates, there’s been a lot to savour. So, to pay homage to the things we’ve loved in 2014, here’s a roundup of the best bits from Content Marketing. Enjoy.
The shortlists for the UK Search Awards have been announced, and the team at Koozai are ecstatic! Once again we have been nominated for the prestigious gong, this year for the Best Use Of Search in the finance sector.
Koozai’s Content Marketing Manager, James Perrin, will be speaking at next month’s Content Marketing Show. The event will take place on 5th November 2014 at the Brighton Dome. It’s the first time the event will be hosted outside the capital thanks to soaring interest in this increasingly popular discipline.
“Holidays are coming, holidays are coming…” It’s official; Christmas is fast approaching and even if you’re not excited about the holidays just yet, the big brands have been preparing for this moment for months. The festive season is an incredibly important time for brands, both big and small, as are the many other holidays and international events […]
Writing blog posts is easy. Yeah I said it. Anyone can grab a keyboard and begin typing, and a couple of hundred words later they’d probably have an almost–legible piece of content. However, if it doesn’t have a catchy title, chances are no one’s even going to glance at it, let alone read through it. […]
Link building today means something very different to a few years back. There was a time when buying hundreds or thousands of links from spammy link directories would deliver results in the form of search engine rankings. Not any more. Link building in the modern world of SEO is much more quality over quantity, and […]
Whether you’re working in-house or agency side, putting together a cohesive team is paramount to the success of any online campaign. If you stop and think about all the different marketing disciplines and channels, your campaign may transcend across two, three or ten different teams, depending on goals and budget. With this in mind, are […]
Today, I had the opportunity to speak at the Biddable World conference in London, an event dedicated to paid marketing. My talk was all about remarketing using Google AdWords and Google Analytics and how you should be using it to get more conversions from your paid search campaign.
The travel industry makes up a large percentage of Google’s revenue. Based on a report published back in 2011, travel and tourism is the third highest spending industry when it comes to AdWords. I doubt this has changed a great deal since then.