Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also included as part of inclusive call minutes and discount schemes from all major mobile phone and landline operators.
Today saw the final ever Linklove conference and we were there to send it off in style with the Distilled team and another fantastic line-up of speakers including Rand Fishkin, Ade Lewis, Wil Reynolds and Ian Lurie. And boy did the conference go out with a bang!
Wil Reynolds – “Head Smackingly Simple: Post Conversion Link Building Tips”:
Getting this link is not the finish line. It’s just the start to something a lot bigger.
Real companies have inertia and lots of content in place already which helps get links. Creating content takes time and effort but continues to generate links over and over.
Think about opportunities to nudge user behaviour – e.g. A page after newsletter signup that asks people to follow you on Twitter.
Then use the newsletter to push people to content which nudges them again.
Try a video after a contact form that says thanks. It’s another way to keep nudging people.
You don’t pay the bills in links. Those links have to do something or generate a response.
Blog about your vendors new features.
Helping people builds a lot more than links.
Do something for free to build links, trust and momentum.
Look at your existing email subscribers and see where they work – use FullContact API
Climbingframes.com.uk ask people to upload photos of their products for the chance to win a refund. Works great to get reviews and social proof.
Gplusdata.com helps you find google+ details for company employees.
Twtrland let’s you see who people talk to so you can be involved in the conversation.
Little bird tool lets you find people who are emerging in an industry so you can talk to them now. Get them before you need them!
Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...
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