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by Lucy Griffiths on 17th September 2008
Everyone wants to be Number 1 on Google! Why? Because those businesses that are Number 1 on Google get the greatest share of traffic to their site. If you have a website and you aren’t placing within the first page on Google or one of the other search engines – then you don’t really exist. Getting a good ranking equates to increased chances to convert interested visitors into satisfied customers.
Without this, no one will find your site; very few people even look beyond the second search page. Getting a first page ranking is a priority for all businesses using the web to promote and sell their products and services.
There are various ways to improve your rankings and experts will tell you that it’s difficult to be sure which makes the biggest improvements fastest.
They say that Content is King. But the truth is that engaging, informative, constantly updated and search engine friendly content is the King of Kings. Adding content keeps Google’s spiders crawling all over your site. The content has to be original and make sense in order to cater to your human visitors. Content can come in the form of articles, blogs, press releases, landing/squeeze pages – whatever style you believe will work best.
Using a range of keyword tools, you can find out the best keywords and phrases that will attract the right visitor to your site. It’s no use getting to Number 1 on Google for keywords that are unrelated to what you have to offer. Be as specific as possible and think of combining your keywords into the phrases that people would use when searching for your product. The key to choosing the best keywords is to choose words from the perspective of your potential visitor. What would someone type if they wanted what you have to offer? This can be very different from how you might market the product traditionally. The keyword density has to be just right so as not irritate Google, so if you’re not sure, consult an expert.
The search engines look at your popularity with others and if you appear to have a steady stream of people linking to your site, it looks like your website is something that should appear higher up in the rankings. Many people buy links from Link Farms and once Google finds out, they will punish your site, even making it disappear off the search engine rankings all together.
There are many dodgy characters out there that can make you Number 1 on Google. But their tactics and techniques are highly questionable, their results tend to be temporary, they charge very high sums and eventually the search engines catch up with you and punish you and not the black hat SEO. It’s just not worth the risk!
Improving the rankings of your website is a tricky business. There are many ways that people trying to get higher rankings can mess up their optimization and damage their relationship with the search engines. No one knows exactly how many different levels or facets the search engine algorithms have, but through years of experience, reputable SEO (Search Engine Optimisation) companies have developed techniques that increase the chances of a good ranking on Google or one of the other search engines.
At Koozai, we offer a professional search engine optimisation service for UK based businesses that are looking to achieve greater returns from their website.