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by Lucy Griffiths on 30th June 2009
It might seem a little early to be planning ahead to the festive season, but not so for online businesses…apparently. Preparedness is essential in the competitive world of Internet salesmanship. Despite Britain being bathed in summer sun and with temperatures looking set to eclipse all existing records, Christmas is already at the forefront of some people’s minds.
As highlighted on the Future Now blog, this Christmas is going to be more cut-throat than usual for many retailers. Consumers have less money to spend and will be looking to make it go further. Whilst it may not be the time to be decking the halls or dusting off your It’s a Wonderful Life DVD, e-commerce sites need to be ready earlier than ever with a winning Yuletide strategy.
More and more people are likely to take advantage of summer sales this year and spread their Christmas costs over a far longer period, in a bid to save money and still enjoy a decent celebration. It’s up to website owners to ensure that, without dousing their sites in virtual baubles and tinsel just yet, they are ready for what could be one of the leanest Christmas booms in recent memory. It’s a unique challenge that may well require a unique solution.
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