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by Samantha Noble on 27th November 2009
This third and final post in the Quality Score series should provide you with a few ideas when to improving your current Quality Scores. Don’t settle with a Quality Score of seven or eight, set your sights higher and always aim for the top score.
To catch up on why exactly your quality score is so important you should take a look at my previous blog post – The Benefits of a Good Quality Score
There are three main areas that Google AdWords review to calculate your keyword Quality Score and I am going to explain ways that you can improve each one.
Google looks at a keyword and compares it to the associated ad text to see how closely they match each other. Some points to review are:
If you can answer yes to all of these questions, you should have no problems with keyword relevance.
Landing Page Quality
Google like their visitors to be sent to relevant sites when they click on one of their paid adverts. If you are bidding on the term ‘puppies’ and your ad links to a doctors surgery website, then your landing page quality would be deemed as poor.
If you can answer yes to the following questions, your landing page quality should have no problems:
For more information on how you can evaluate your adverts’ landing pages see What Tests Should I Try On My Landing Pages?
Landing Page Load Time
There is nothing more frustrating than clicking on an advert and having to wait an age for the page to load. Google have now taken this into consideration and will deduct points from your Quality Score for slow loading landing pages.
Here are a few points to consider that should help you to understand why you are scoring a poor landing page load time score.
So there we have it, a few pointers on ways to improve your Quality Score!
If you would like help from Koozai to improve your Quality Score, please get in contact about our Pay Per Click Management Service.