June 2026
AI search has changed how people find brands online. Your customers are no longer only typing keywords into Google and scrolling through blue links. They’re asking ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews for answers, options and recommendations. That means your brand needs to be visible in more places than traditional search results.
What is AI Search Optimisation?
AI Search Optimisation is the process of helping your brand appear in AI-generated answers.
That includes tools such as ChatGPT, Google AI Overviews, Claude, Gemini, Perplexity and Microsoft Copilot.
Some people call this Generative Engine Optimisation, GEO, Answer Engine Optimisation, AEO, or LLM optimisation.
The names can get a bit alphabet-soupy, but the aim is simple.
When someone asks an AI tool about your products, services or sector, your brand has a better chance of being mentioned, cited or recommended.
Why AI search matters for brands
AI tools are now shaping buying decisions.
People use them to compare suppliers, shortlist agencies, ask for trusted brands and get quick answers before they visit a website.
That means search visibility is no longer only about rankings.
You need to be understood, trusted and referenced across the web.
Good AI search work helps your brand show up where your customers are asking questions.
AI search success needs SEO, content marketing and digital PR
This is the bit many agency lists miss.
Being found in AI search does not come from one tactic.
It usually needs three teams working together:
- SEO, to make sure your website is technically sound and easy for search engines and AI systems to understand.
- Content marketing, to answer real customer questions clearly, accurately and usefully.
- Digital PR, to build authority through trusted mentions, links and third-party coverage.
If those teams work in silos, the strategy can become patchy.
The SEO team may spot demand, the content team may create useful answers, and the PR team may earn authority, but the full benefit comes when everyone joins the dots.
At Koozai, our SEO, content marketing and digital PR specialists work together day in, day out.
That matters because AI visibility depends on connected signals, not one lonely blog post hoping for the best.
You can see more about our joined-up approach on our AI Marketing Agency service page.
What to look for in an AI Search Optimisation agency
1. A clear explanation of what they actually do
A good agency should explain AI search in plain English.
They should be able to tell you what they’ll do, why it matters and how it supports your business goals.
If the pitch is stuffed with acronyms but light on practical steps, that’s not a great sign.
2. Strong SEO foundations
AI search still relies heavily on the wider web.
That means technical SEO, crawlability, site structure, internal linking, schema markup and helpful content still matter.
Schema markup means structured code that helps search engines understand your content.
No need to panic, it’s less scary than it sounds.
3. Content that answers real questions
AI tools favour clear, useful information.
Your agency should understand how to create content that answers customer questions directly.
That might include comparison guides, FAQs, service pages, thought leadership, product explainers and sector-specific advice.
The best content feels useful to people first.
AI systems are more likely to pick up clear answers when humans find them helpful too.
4. Digital PR and authority building
AI tools often draw confidence from repeated, trusted mentions across the web.
That’s where digital PR comes in.
Coverage, citations, expert commentary and quality backlinks can all help strengthen your brand’s authority.
Your agency should understand how PR activity supports search visibility, not treat it as a separate nice-to-have.
5. Joined-up teams
Ask how the SEO, content and PR teams work together.
Do they share insights?
Do they plan campaigns together?
Do they report against shared business goals?
If the answer is vague, the delivery may be vague too.
6. Useful reporting
AI search measurement is still developing, but your agency should have a sensible approach.
They should be able to track a mix of visibility, traffic and business impact.
Useful measures include:
- Brand mentions in AI-generated answers
- AI referral traffic
- Visibility across target prompts
- Organic search performance
- Conversions and leads
- Content coverage across key topics
- Links, citations and trusted mentions
For more detail, these Koozai guides are useful next reads:
- How To Prove The Business Value Of AI Search
- The AI Search Readiness Audit
- Why Your AI Search Prompt Library Is Letting You Down And How To Fix It
- How To Measure AI Search Performance
Questions to ask before hiring an AI Search Optimisation agency
- How do you improve visibility in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews?
- How do your SEO, content and digital PR teams work together?
- How do you decide which prompts and topics to target?
- How do you measure AI search visibility?
- How do you connect AI visibility to leads and revenue?
- Can you audit our current AI search presence?
- What will you need from our internal team?
- How will this work support our wider SEO strategy?
AI Search Optimisation agencies worth researching
This is not a ranking.
The right agency depends on your goals, budget, sector and internal team setup.
These agencies are worth researching if you’re looking for AI search, GEO or broader organic visibility support.
Koozai
Koozai is a UK digital marketing agency helping brands become more visible across traditional search, AI search and wider online discovery.
Our AI search approach brings together SEO, content marketing and digital PR, with teams working together rather than passing work between silos.
That means technical fixes, content strategy and authority building all point in the same direction.
Visit Koozai’s AI Marketing Agency page
The SEO Works
The SEO Works offers GEO services focused on helping brands appear in AI tools and large language models.
They’re worth researching if you want an agency with a strong search background and a dedicated GEO service offering.
Passion Digital
Passion Digital offers AI search and GEO services, including work across content structure, schema and strategic mentions.
They’re worth reviewing if you’re comparing agencies with a stated AI search service.
POLARIS
POLARIS positions itself around GEO, AI search and SEO support.
They may be a good agency to research if you want a search-focused partner with AI visibility services.
Bird Marketing
Bird Marketing offers Generative Engine Optimisation services alongside wider SEO and digital marketing support.
They’re worth considering if you’re comparing agencies with international reach and AI search services.
Exposure Ninja
Exposure Ninja offers GEO services as part of its wider digital marketing offer.
They’re worth researching if you want an agency that combines AI search with broader SEO, content and digital activity.
Buried
Buried is an organic search agency offering GEO and SEO services.
They’re worth reviewing if you want a specialist organic search partner with a focus on AI-driven search visibility.
SUSO Digital
SUSO Digital offers AI SEO services alongside technical SEO, content and authority building.
They’re worth researching if technical search expertise is a key part of your brief.
Quirky Digital
Quirky Digital offers GEO services that connect traditional SEO with AI search visibility.
They’re worth reviewing if you want a search agency with a stated focus on both SEO and GEO.
Red flags to watch for
AI search is moving quickly, so it’s sensible to be cautious.
Be wary of agencies that:
- Guarantee specific placements in ChatGPT or Google AI Overviews
- Talk only about prompts and ignore SEO fundamentals
- Create content without understanding your customers
- Treat digital PR as separate from search visibility
- Cannot explain how they measure progress
- Use lots of jargon but offer few practical details
No agency can control exactly what an AI tool says.
A good agency can improve the signals that make your brand easier to understand, trust and reference.
How Koozai can help
Koozai helps brands become visible wherever their customers are searching.
That includes traditional Google results, AI Overviews, ChatGPT, Gemini, Claude, Perplexity and social search platforms.
Our team brings SEO, content marketing and digital PR together, so your strategy works as one joined-up programme.
We can help with:
- AI search visibility audits
- Prompt and topic research
- Technical SEO improvements
- Content strategy and creation
- Digital PR and authority building
- Measurement and reporting
- Ongoing AI search optimisation
See how Koozai can help with AI search visibility
Final thoughts
Choosing an AI Search Optimisation agency is not about finding the team with the newest acronym.
It’s about finding a partner that understands how search, content and authority work together.
AI tools need clear, trusted information to draw from.
Your customers need helpful answers.
Your business needs visibility that supports real commercial goals.
When those three things line up, AI search starts to feel less like a mystery and more like a practical part of your marketing strategy.
And thankfully, no crystal ball required.
Leave a Reply