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Remarketing with Google Analytics and Google AdWords – #SESLON
by Samantha Noble on 20th February 2013
This afternoon, I had the pleasure of presenting at SES London, one of the largest conferences that travels around the world. When looking at the session ‘Winning PPC Tactics’, it got me thinking about what I could present.
For me, remarketing is one of the new and upcoming features Google have introduced in the past year, but there are still so many advertisers not using it. So, in my SES London session, I decided to dedicate my slides to remarketing using Google Analytics and Google AdWords.
My slides can be viewed below and if you have any questions, please feel free to leave a comment in this post.
Samantha Noble
Samantha Noble is the Marketing Director at Koozai; having worked within the marketing industry for over nine years, Sam has a plethora of marketing knowledge. With a strong understanding of digital marketing techniques, Sam will be covering all aspects of search and the industry in general.
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6 Comments
Joao da Costa 20th February 2013
What a great presentation Sam!!!
Very insightful and full of actionable points.
Thanks and Well done!
@JoaoPdaCosta
Sam Noble 21st February 2013
Thank you. Glad you enjoyed the presentation.
André Scholten 21st February 2013
Great slides, and for people that need a solution for AdBlock software and retargeting with Google Analytics: http://andrescholten.net/google-analytics-retargeting-for-adwords-and-adblock-software/
Sam Noble 21st February 2013
Thanks Andre, I actually reference your post in my slides. It has been very useful and a guide we have used at Koozai.
André Scholten 21st February 2013
Sam, I see it now on slide 16.
John Cavanagh 21st February 2013
Great presentation Sam; very helpful and informative!