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Our Digital Marketing Blog

  • James Perrin
    How Digital Marketing is Changing the Sports Industry

    This week sees London host the long awaited Olympic Games. With the event being dubbed as the first truly Digital games, it got me thinking; Digital Marketing has truly changed the way sport is consumed, packaged and sold to consumers. Let’s take a closer look at what I mean.

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  • Graeme Benge
    Audience Friendly Branding - What Your Businesses Needs To Know

    When is a fruit not a fruit?bigstock-Metal-Branding-Brand-Glowing-R-46640275 It struck me when sticking a hashtag on a tweet the other day – to some an Apple is a fruit second, and a gadget brand first. This is what great branding is all about! By leveraging your audience, you can create your own brand. Here’s what your business needs to know.

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  • Tom Howlett
    Review of Leading Search Engines in 2012

    Review of the different search enginesFor most people nowadays, their search engine of choice is likely to be Google with an estimated market share of 66%. Like most others, I have been using Google for many years now, it is the first thing I see when I load up my browser and when I want to search for something, I generally load Google straight up.

    Recently however, I was curious about the other search engines out there, old and new, that I have never really dedicated any time to. I couldn’t honestly say that I have enough experience of any other search engines to fully justify being dedicated to Google. So it was high time I checked them all out, and this post outlines my findings.

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  • Chris Simmance
    The Best SEO & PPC Jokes

    ClownsWho says SEO isn’t fun?… Well a few people I suppose…. But what do they know! After winning Sitevisibility’s Brighton SEO joke competition I thought I would share some of the SEO & PPC related jokes I have come up with over the last few months. A few of the team also got involved with their own jokes. Some of these are hilarious…Others, not so much; but nonetheless I’m sharing them. Feel free to use the ‘Tweet This’ button to share them too!.. Even the bad ones!

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  • Ned Poulter
    UX, CRO, SEO: What Does It All Mean And Where Does It All Come Together?

    User ExperienceNed Poulter looks at where the line falls between UX, CRO, SEO and many other web design disciplines whilst ultimately asking how you can leverage all of these aspects as somebody working in SEO.
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  • Emma North
    Why Have My Rankings Dropped? An SEO Troubleshooting Guide

    Diagnosing A Drop In Search Engine RankingsAlthough gaining search engine rankings for search terms relevant to your industry is no longer the only metric for measuring the success of SEO, the value of strong positions in these searches cannot be ignored for the vast majority of websites. More importantly, sudden drops in these positions that lead to reflective decreases in traffic to your website can have serious negative effects on the bottom line.

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  • Chris Simmance
    Microsoft SEO Toolkit Review

    bigstock-SEO--Search-Engine-Optimizati-14219222There are a lot of good SEO tools out there and I use loads of them.  Like many SEO professionals I use tools daily and I will often pick one tool over another depending on the needs at the time. Recently I came across the Microsoft SEO Toolkit and have been blown away at how thorough it is as an SEO tool! In this post I will run through some of my favourite features and reasons why everyone should download it for their sites.

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