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The Google Display Network (GDN) is responsible for 20% of all AdWords traffic, and it is an ever-growing advertising platform. In the US alone, the GDN reaches 92% of all Internet users. This post will guide you step-by-step through the different kinds of display targeting and how to set up your display campaigns. It will also cover some basic optimisation tips so you can make sure you’re getting the most out of Google AdWords Display Advertising.
If you’re an ecommerce retailer and you aren’t already using Product Listing Ads, now is the time to start! Advertisers increased spend on PLAs by almost 300% in 2013, and this growth is not set to slow down any time soon!
This post is for people just starting to use Google Analytics, to take you through what you see and explain some terms that you may not have heard of if you’ve not used Google Analytics before. Some things make complete sense and others look like they make sense but are actually slightly different to what you expect.
Taking on a new PPC account can be daunting when you can see that there’s lots to be improved on. It’s great that you know you can make a difference and improve the account, but you might find yourself wondering where to start!
A PPC audit is a great way to start any PPC project, as it will help you clearly identify the areas that need improving, so you can prioritise them and work through them in manageable chunks.
Ned Poulter looks at where the line falls between UX, CRO, SEO and many other web design disciplines whilst ultimately asking how you can leverage all of these aspects as somebody working in SEO.
London Fashion Week has just finished and I can’t think of a better excuse to take a look at SEO for fashion ecommerce websites. Although many standard SEO practices apply to fashion ecommerce websites, there are some particular tactics that are important or work well for these kind of websites.
Believe it or not, women play an important role in the buying process, as we make up a majority of overall home and business expenditure. In fact, we are no longer a niche market that you can simply target by adding some pink and red colours to the campaign. In other words, your campaigns must be made and designed for women. Read more