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With a number of advancements in Google Analytics technology recently, I wanted to write this post to bring together how you can make the most of some of these new and exciting features through a simple implementation guide.
Ever found yourself wondering where to go in Google Analytics? There is so much data available that you can sometimes get a little lost and not know what you should be focusing on; so this blog post is here to help you know the main areas to look at for the valuable information. This is particularly important now that some SEO tool companies are removing their rank tracking services – this post will help you identify data that is more valuable than rank reports!
Banner Advertising has captured website user’s attention for many, many years. Where other online advertising platforms have changed with different implementations, the traditional banner advert has remained a standard that doesn’t get old. If you’re new to this platform, check out how to make your adverts stand out.
When Google launched AdWords Enhanced Campaigns they gave us a range of new ways to target users by device, time and location. In fact, their new targeting features place less emphasis on the keyword and more focus on the audience.
Google AdWords is a tried and tested method of getting qualified leads to a website. So when you invest heavily into the advertising platform and fail to achieve conversions, it can be incredibly disappointing and frustrating.
AdWords Remarketing is now even more useful and targeted than ever before. This post covers some useful remarketing tactics that are now available, and briefly touches on some tips for optimising your campaigns. Read more
There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more