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The Google Display Network (GDN) is responsible for 20% of all AdWords traffic, and it is an ever-growing advertising platform. In the US alone, the GDN reaches 92% of all Internet users. This post will guide you step-by-step through the different kinds of display targeting and how to set up your display campaigns. It will also cover some basic optimisation tips so you can make sure you’re getting the most out of Google AdWords Display Advertising.
The Internet influences a huge number of aspects of our day to day lives. We rely on it for work, play, education, information, socialising, shopping…you name it, the internet is there. Yet there was a time, not so long ago, where we did not have the internet. Which generation really has things better?
Google AdWords is a tried and tested method of getting qualified leads to a website. So when you invest heavily into the advertising platform and fail to achieve conversions, it can be incredibly disappointing and frustrating.
This is a question I often get asked by clients, and so I thought I’d share some information about Bing and why you should definitely consider Bing advertising as a great opportunity within your biddable media strategy. We’ll look at what makes it different to AdWords and why it can compliment your existing online marketing.
With a number of advancements in Google Analytics technology recently, I wanted to write this post to bring together how you can make the most of some of these new and exciting features through a simple implementation guide.
This week sees London host the long awaited Olympic Games. With the event being dubbed as the first truly Digital games, it got me thinking; Digital Marketing has truly changed the way sport is consumed, packaged and sold to consumers. Let’s take a closer look at what I mean.
Banner Advertising has captured website user’s attention for many, many years. Where other online advertising platforms have changed with different implementations, the traditional banner advert has remained a standard that doesn’t get old. If you’re new to this platform, check out how to make your adverts stand out.
As an SEO, I spend lots of time optimising websites to get them indexed by Google, so today I thought I’d turn it around and write about how to get a website removed from Google! This post talks about when you might want to keep content away from Google-Bot, and what your options are depending on whether you own the website.