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For our 11th Koozchat we returned to one of our most discussed topics – Content Marketing – with a specific look at its past, present and future. Lots of you got involved, sharing 77 pieces of advice on how to create content, making SEO & Content work together, measuring results, and more. Take a look at what was discussed.
Google Analytics doesn’t just provide you with website insights, it’s incredibly valuable to the commercial success of your business. From marketing campaign optimisation through to budget allocation, let’s take a look at how Google Analytics can benefit your business.
If you’re an ecommerce retailer and you aren’t already using Product Listing Ads, now is the time to start! Advertisers increased spend on PLAs by almost 300% in 2013, and this growth is not set to slow down any time soon!
Or, if you say something enough times you start to believe it.
If you are in the Digital Marketing industry then you will have read more than your fair share of “SEO Is Dead” articles and blog posts.
Last month I looked at why we deleted 900 blog posts and how that helped us. The key message we discovered was that old content can work against you and that a spring clean is never a bad thing. In that post I identified the ways in which old content could be affecting user experience and today I’m going to look at how your archives could cost you a lot of money.
This year’s TFM&A is filled with creative talks from some of the most sought-after industry leaders; but don’t worry if couldn’t make it, as we’ve sent two of our top Content Marketing Executives, Harry Gardiner and John Waghorn, along to report back with all the info from day one of this innovative event.
When Google launched AdWords Enhanced Campaigns they gave us a range of new ways to target users by device, time and location. In fact, their new targeting features place less emphasis on the keyword and more focus on the audience.
Can you believe it’s been 8 years already? We know they say that time flies when you’re having fun, but it’s gone so quickly we must be having the time of our lives! That’s right, today at Koozai, we’re proud to announce it’s our 8th birthday.