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Our Digital Marketing Blog
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- SEO
- 16th Apr 2013
- 13 Comments
The Heroes And Villains Of SEO (Infographic)
Have you ever fantasised that you could fly? Ever wanted to be able to teleport somewhere in the blink of an eye? How badly have you wanted to be able to read people’s minds? I know that I’ve long dreamt of having all these powers, and more. That’s partly what led me to creating this infographic, detailing the Superheroes (And Villains, because where there’s good there must be evil) of SEO. -
- SEO
- 15th Apr 2013
- 6 Comments
There are a lot of good SEO tools out there and I use loads of them. Like many SEO professionals I use tools daily and I will often pick one tool over another depending on the needs at the time. Recently I came across the Microsoft SEO Toolkit and have been blown away at how thorough it is as an SEO tool! In this post I will run through some of my favourite features and reasons why everyone should download it for their sites. -
- News
- 12th Apr 2013
- 2 Comments
Over 180 Amazing Tips From BrightonSEO 2013 (#brightonseo)
Today, was the first BrightonSEO of 2013 and half the Koozai team were there to support one of the biggest search marketing conferences in the UK. This year, BrightonSEO was run over three separate tracks meaning that attendees get the opportunity to choose between 38 sessions and 42 speakers… what a choice! -
- Analytics
- 12th Apr 2013
- 3 Comments
Turning Google Analytics into a Webmaster's Tool Box (#brightonseo April 2013)
Today at BrightonSEO (the fastest growing SEO conference in the UK) I am giving a talk on turning Google Analytics in to a Webmaster’s Tool Box. This post is here to cover everything that I’m talking about to make sure no one misses a tip! I’ve also included all the links in the slides to give you quick and easy access to Google Analytics Dashboards and a CRO Whitepaper. -
- SEO
- 11th Apr 2013
- 15 Comments
Why I Don’t Care About You: Common Errors With About Us Pages
A well-crafted About Us page can be the difference between a website that resonates with its audience and one that misses the mark completely.In this post I suggest some best practices and also show some examples of About Us pages that hit the mark.
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- Social Media
- 10th Apr 2013
- Comment
How Job Seekers And Employers Are Connecting Online (Infographic)
It’s Guest Post Time!There’s no denying the role that social media can play in helping you find your next job or the ideal candidate for a role. The below Infographic from Onlinecolleges.com shows some of the key developments including that 92% of employers have used social media for recruitment.
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- SEO
- 9th Apr 2013
- 5 Comments
Is The Press Release Really Dead?
When it comes to content, there are a number of ways to generate links back to your site. Although this is obviously one of the primary functions of SEO, in order to help your site gain better rankings in the search pages, these methods have naturally and inevitably evolved over time. -
- News
- 8th Apr 2013
- 1 Comment
What Is Google Now And Why Should I Use It?
Ever at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today. -
- Brand
- 5th Apr 2013
- 2 Comments
Marketing Advice For A New Website: Starting From The Ground Up
It can be difficult for a new website to get off the ground and get noticed, especially if there is no prior platform for promotion, for example if the new website owners already have a good web presence and following to help with the initial promotion. If the idea for the website is new, it is often difficult to capitalise on existing search volume for industry related keywords. -
- Analytics
- 4th Apr 2013
- 10 Comments
What Is Universal Analytics And Why Is It So Awesome?
For many years now digital marketers, such as myself, have relied upon data from Google Analytics to help us understand the activity on our websites. The limitation with this is Google Analytics offers visit centric data meaning, that upon returning to our website, user interaction is tracked as a new visit… Enter Universal Analytics – A new technology within Google Analytics which allows us to track interaction on a website from a user centric approach. -
- SEO
- 3rd Apr 2013
- 4 Comments
How One Bad Email Can Take Down An Entire Industry
It’s Guest Post Time!Trevin Shirey looks at the importance of checking every email that you send and understanding that each time you hit ‘send’ you are the voice of the entire SEO industry.
