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The status quo is boring. It’s presumably been done hundreds of times and everyone knows all about it. People are constantly trying to get rid of it and redesign everything until the status quo is unrecognisable.
There’s not much point in creating content if it has no objective. Just because you need to avoid the hard-sell (otherwise you’re just writing sales copy to be frank), you still want your content to produce results.
Building and sustaining your brand’s reputation all depends on keeping the promises you make to customers. If a brand can consistently meet (or even better exceed) the promises it makes to its followers, then its reputation is in safe hands.
Although this is relevant to any form of content that you create, it’s fundamental when writing effective and engaging website copy.
It’s Guest Post Time!
Anthony Pensabene explains how writing for different audiences, languages and markets can have drastic impacts on the way you research and create content.
SEO has had an interesting life and to this day continues to evolve. New strategies come and go, people are always trying new things and Google updates usually leave a large mark in the online landscape, kicking up dust that lingers in the online world for months and sometimes years.
This means everyone has a varying knowledge of SEO – from those who have a basic knowledge or awareness to those who have worked in the industry for years and have witnessed the changes first-hand. Read more
It’s Guest Post Time!
It’s not the first time SEO has come under criticism, but The Guardian’s claim that ‘SEO is dead’ has really ruffled some feathers. Even a swift clarification felt like little consolation. Here, Laura Hampton, Digital Marketing Manager at Hallam Internet, explores the facts behind the article and gives her take on why SEO really isn’t dead…
In the last two years Google released fresh algorithm updates that shook up the world of search and forced digital marketers to refine their approach to SEO. Strong brands launched content rich strategies to cement their rankings while the weak were left in a pit of penguins and pandas.
It’s been a long time since Content Marketing was just about the words. Images, audio and video have been transforming static content into beautiful works for years, but over the last 12 months that has been taken to another level with interactive content pieces that could change how we use the web forever. But, just how are these works made?
The world of SEO is always changing which is why we thought there was no better time to discuss what SEO will be like in the future. We gathered together over 30 industry professionals and asked them everything from what the next algorithm update will target to whether Black Hat SEO will ever die and what links we will be building in the future.
SEO is changing, it’s more important than ever to make sure that you are taking the best action for the future, and where better to start than in your target locations? Local SEO is pivotal to many businesses, from small independent shops and services to those with offices or outlets throughout the country and the world.