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In order to run a successful Content Marketing campaign, it’s crucial for you to determine what your digital goals are first. This way, your campaigns will be more focussed and targeted, and it will be easier to observe if results are actually being achieved.
The urban pigeon is a relatively wily creature. Not cunning like a fox – more of a fearless perennial weed with wings, waddling amongst the human populace, waiting, waiting… The pigeon’s famous appetite for discarded chips and salty snacks is satisfied when these treats are dropped by passers-by. So; is Pigeon then an apt name for Google’s local search algorithm refresh, clearing the streets of Google one peck at a time? Can this post harbour the most bird references ever?
Hiring an SEO Agency can be a difficult task, with many conflicting opinions and agency’s offering guarantees and quick solutions. Consequently, we’ve decided to look at the ten most important questions to help you separate the good from the bad and find out if a particular SEO Agency is right for you.
It’s an interesting question. Can you answer it? Most SEOs will jump at the chance of showcasing their best ranking. But what about you guys who own online businesses? If you own an online business and aren’t using any kind of consultancy or agency to help with your Digital Marketing, I want to know, what is your best ranking?
As you can imagine, what with being the Content Marketing Manager here at Koozai, I love Content Marketing. In my busy day-to-day role I get to enjoy some wonderful content creations, but also, I get to see what other influential Digital Marketers are doing from around the globe. As such, I want to share with you some of the best Content Marketing presentations from the most influential figures in the industry. Enjoy.
As a marketing representative for your company, you are likely to at least be aware of content marketing. Content Marketing is here to stay, and if you are not utilising it, then your competitors have got a significant advantage if they are. In order to successfully implement a content strategy into your business, you will need buy in from the higher ups.
Why does your business need to include video as part of its Content, Social, Email and Digital Marketing campaigns? Well, according to the team at Quick Sprout, there are many reasons. Today we are showcasing their Infographic which highlights the 25 reasons your business needs to get on board. Enjoy.
Sometimes the smallest changes to your day-to-day work can make the biggest difference. We can all increase productivity by saving just a small amount of time on some every day tasks or by becoming a little more organised in the way we work. Here are my tips.
Google Webmaster Tools is an all too often overlooked resource in the Digital Marketing realm. Overshadowed by the ridiculously powerful Google Analytics, Google Webmaster Tools (or GWT) has something of an ugly sister status – penalties, warnings and site messages from Google – all of these are administered via this platform after all. But aside from the obvious, what can GWT offer a business?
This month, in our 14th Koozchat, we asked the Digital Marketing community 10 questions pertaining to Search Engine Optimisation and how best to get started on a brand new SEO campaign.
Panda 4.0 has arrived. The update follows on the same theme of punishing websites with very little content, duplication or auto generated content. But what does actually mean to a business running an eCommerce website relying on search engines to supply them with customers and ultimately money?