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It’s the first big stumbling block for every excited entrepreneur and SME: how do you compete with a large multinational spending millions on SEO and Advertising. Internet success stories have led to many major organisations investing in online activity meaning achieving success has become more difficult but is still achievable.
Irish Wonder explains the origins of the Robots.txt file, why it’s one of the most important SEO documents you’ll ever write, and five mistakes that can damage your site.
2013 has seen a surge in the popularity of single page websites. More and more people are opting for a single page design with a parallax scrolling effect. Will this harm your site’s SEO? Can you still achieve premium rankings? How do you optimise a domain that only has one page?
Alongside the big toys such as MajesticSEO, LinkRisk and Screaming Frog there are several lesser known but super useful web tools and extensions that will make your digital marketing life easier. Of course, they won’t do the job for you but they will certainly help you do it faster and in a more efficient way.
A new client can provide a fantastic opportunity to demonstrate your full expertise in Search and lead to the exciting prospect of transforming a website into a commercial success. To make this happen it is vital to get your SEO strategy right from the start.
Google’s manual spam penalties have become a real problem for webmasters in the last two years, with thousands of websites seeing their pages or entire site drop out of the search engine rankings altogether.
Last month I wrote about Google returning Semantic Search results and making big moves forward in understanding users through conversational word. Incredibly it turns out Google had released a completely new Algorithm that powered its Knowledge Graph during this time, although no one really noticed!
Whether you are new to “content marketing” or have been engaging in activities of this nature for some time now, there is plenty to be gained in the digital environment from this form of marketing. Most critically wherever the convergence of SEO and content are becoming more apparent, a content plan is essential in helping to deliver the best results.