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Why Backlink Analysis Is Not Just For Penguin Survival
The majority of us in the industry are very familiar with the concept of backlink analysis and recognise that it is an essential part of a site audit or SEO health check. With Google Penguin updates, unnatural link warnings and manual link penalties, backlink analysis is one of the hottest topics in the SEO industry today and is a practice most of us carry out frequently.
A Guide To Structured Data Markup Implementation Methods
Structured data is becoming ever more prominent. You see it (or don’t if it’s implemented correctly) on a lot of sites and it helps search engines to better understand elements of a site’s structure. The search engines then use the structured data in the search results as rich snippets alongside the normal result or they use them to provide more relevant results for the user.
Mastering Local SEO - A Complete Guide (#EdgeBristol)
This morning I am speaking at the On the Edge conference in Bristol on the subject of Mastering Local SEO. This post contains my slides and a summary of the presentation.
Local SEO has evolved over the last year. Now more than ever online businesses need a local search strategy, regardless of whether they are targeting a nationwide, international or local audience.
10 Ways To Add Value To Your Content
After attending the 2013 Content Marketing Show last week, I noticed that there was a common theme throughout a number of the presentations. This theme wasn’t just “content”, as this would be the obvious, albeit most relevant choice, but instead how do we actually add value to the content that we create?
WordPress – The Essential Setup For Bloggers
If you’re a blogger migrating to a self-hosted WordPress.org platform it’s essential you take time to set up your new blog before you hit the publish button. Self-hosted means that you will need to pay extra attention to your blog in terms of upgrades, installations, backups and troubleshooting – and this post will show you what you need to do make sure your new blog is set up properly. Read more
Creating a Link Building Strategy - Removing & Disavowing Links Alone Isn’t Enough
I can’t help but think that in a Post Penguin world there is far too much talk of link removal and
Disavowing. Aside from the fact that I’m getting so bored of hearing about it, it’s also an unhealthy attitude for any SEO to be purely focused on cleaning up links. There is more to post-penguin life than removing or disavowing! This post will open your eyes to creating a link building strategy, because if all you are doing is disavowing or removing links, it is not enough and it’s just not cool. #RANT. Read more
Over 120 Tips From The Content Marketing Show 2013 (#Contentmarketingshow)
The Content Marketing Show took place today in Logan Hall near Russell Square, London. With 17 speakers included on the full line up, the one day conference provided some great insights concerning all things content, including social media, online PR, SEO and of course the all-important content marketing strategy.
30 Top Tips For Amazingly Effective Content Marketing Titles
An effective content marketing title can make all the difference to your campaigns. Whether it’s the number of social shares, Click through Rate, traffic or conversions, a well-researched and strategically planned title can massively help your efforts. Check out these top tips to see how.
Who says SEO isn’t fun?… Well a few people I suppose…. But what do they know! After winning Sitevisibility’s Brighton SEO joke competition I thought I would share some of the SEO & PPC related jokes I have come up with over the last few months. A few of the team also got involved with their own jokes. Some of these are hilarious…Others, not so much; but nonetheless I’m sharing them. Feel free to use the ‘Tweet This’ button to share them too!.. Even the bad ones!
Eight Free Videos To Help You Beat The Penguin Update
The 2.0 update of Google Penguin is in full swing with plenty of sites already hit hard and whilst it may not have been the drastic update some predicted there is no denying that in some circles of the web there has already been an impact. For those areas that Google missed they are no doubt already prepping the next update. So whether you’ve been hit or not we’ve compiled ten videos that can help.
Is It Better To Be A Generalist Or A Specialist In Digital Marketing?