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SEO Blog Posts

  • James Perrin
    The Art Of B2B Storytelling: 22 Stats And Tips [Infographic]

    effective-storytellingHow do you make your content stand out from the rest? The teams at LookBookHQ and Beutler Ink believe it’s through telling great stories – and not only have they put together some compelling stats on content consumption online, but they’ve included lots of useful tips on effective storytelling to make your content stand out.

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  • Harry Gardiner
    Finding An Alternative To Feedburner

    R.I.P. feedburnerLaunched a decade ago, when Facebook was in its infancy and Twitter was merely an idea, Feedburner quickly became the go-to-tool for RSS feeds. Google soon lent its support, by picking up the software in 2007 for a cool $100 million, and for a long time it reigned supreme as the world’s number one RSS service. But, all is not rosy for Feedburner…

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  • Emma North
    The Real Metric For Measuring SEO Success...

    Measuring SEO Success…and it’s not organic traffic! It’s easy to watch organic traffic climb consistently after a hefty investment in Search Engine Optimisation and automatically assume success. It’s even easier to deem a decline in organic traffic as failure. But is this really the best metric to consider when measuring SEO success?

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  • Lenka Istvanova
    Does Your Business Really Need An Email Newsletter?

    The benefits of Newsletter for your businessHere’s the simple answer: If you don’t want to increase your conversions and/or create effective relationships with your existing, as well as prospective clients, then NO you don’t need to create regular company Newsletters. If however you do, then you should; here’s why. 

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  • Ali Moghadam
    Why Your Business Should Use Google Trends

    Google SearchAnyone can tell you that Google Trends is not a perfect prediction of the future, but when it comes to making smart business choices it’s a tool that can deliver more for free in 20 minutes than years of surveying and research can.

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  • Mike Essex
    The Five Biggest Pitfalls That Hold Blogs Back

    Blog PitfallsEvery blog is broken in some way.

    Once you accept that, it’s easier to make amends and to reshape your blog into something that drives conversions, attracts the right audience and ranks well in search engines.

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  • James Perrin
    What Digital Marketing Integration Means For Your Business

    IntegrationThe modern digital landscape is forever changing. The growing number of marketing channels and services means that for any business it’s difficult to know where to start, and which service is the most effective at delivering a good ROI. That’s precisely why integration is key for your next digital campaign, which we’ll be looking at today.

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  • Andy Williams
    Why You Need A Local SEO Campaign

    Local PointersThe importance of SEO can’t be under estimated, even in these ever changing times. Whilst the majority of online businesses favour a national campaign, without also running a Local SEO campaign your business could be missing traffic that should otherwise be yours. Does this sound familiar?

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  • John Waghorn
    The Business Benefits of Using Rel Author

    Rel AuthorRel author is a great way to build your reputation as a credible author within your field, become a trusted voice within your industry, and get your content seen within the SERPs. Not a bad thing when it comes to Content Marketing and SEO.

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  • Emma North
    What A Manual Penalty Really Means For Your Website

    What A Manual Penalty MeansOver the last two years there has been a significant increase in the number of manual penalties issued by Google. Signalled by a message in Webmaster Tools, these notices of manual spam action are much feared by webmasters who understand the potential damaging impact this action can have on search engine rankings and website traffic. But what do these messages really mean for your website and rankings?

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  • Kieran Sait
    What Reactive Marketing Can Do For Your Business

    Bright Idea ImageOver the past few years, reactive communications have become more and more popular within the digital space; particularly so with the explosion of social and mobile media. But what can this do for your business?

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