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Industry News Blog Posts
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- Social Media
- 9th Aug 2011
- Comment
#riotcleanup shows the Other Side of Social Media in the London Riots
A few days after social media was being lambasted in the UK press for its role in the London riots, new media has emerged as a saint over night for its efforts in helping community groups clean up some of the damage that has been caused.Whilst this really is a case of being two sides of the same coin, there’s no doubt that sites such as Twitter and Facebook have played a significant role throughout the recent rioting. As the police continue in their efforts to keep the streets safe, good hearted citizens are offering their help with clean up operations in all of the affected areas of London using the hash tag #riotcleanup on Twitter.
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- News
- 4th Aug 2011
- Comment
The Rise of Mobile Websites in the Fashion Industry
There is a serious increase in demand in the fashion industry for retailers to become multi-channel and make browsing and buying on a mobile easier for consumers.We have seen a huge increase of well known retails branch out to mobile sites, from ASOS back in 2010 to Newlook in April this year.
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- SEO
- 14th Jul 2011
- Comment
The True Cost of Typos for Online Businesses
Mistakes are a part of being human. Even as a writer, there are occasions when the brain freezes a little and spelling or grammar goes a little awry. In fact if you read enough of my blogs, you’ve probably seen a fair few examples. But just how costly could a typo really be?Well, a study by the BBC shows that simple spelling mistakes could be very costly indeed. In fact, it has been estimated that online businesses are missing out on millions of pounds (cumulatively, not individually of course) worth of revenue each year, simply because of lexical clumsiness.
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- News
- 27th Jun 2011
- Comment
Best Guess: Can Google Improve Search by Aggregating Data?
Best Guess was announced some time ago by Google. I have to admit, it was an announcement that I initially missed; but having now seen the result in UK SERPs, it begs the question of just how far aggregated data can be used to populate SERPs.It’s not often that I perform a search as generic as “Manager of Arsenal” ,”Capital City of Venezuela” or “President of the United States”. It would probably be safe to assume that many of you are much the same. However, if you were to do so on Google, you could well be presented with a ‘Best Guess’. This is essentially an answer that the search engine has mustered by pooling information from authoritative sources.
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- News
- 15th Jun 2011
- Comment
Google to Launch New Search Features
Speaking at Google’s Inside Search event, Google fellow and search scientist Amit Singhal presented some new key search features designed to improve search efficiency and accuracy for many of its users.Mobile shortcuts, instant pages, picture location and voice search are all features which are set to make searching for things that little bit quicker and easier, or so they say.
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- News
- 31st May 2011
- Comment
Google Begins Integrating Flight Details into SERPs
Google SERPs have become an abundant source of information in recent years. From the latest sports results to local cinema listings, you can get all the details you need from a simple search. Now you can even get the latest flight times on your results page for most major destinations.
This kind of instant resource can be hugely effective in reducing your time online. In the image below you can see the kind of level of detail that you can get through a simple search; in this case for flights between Los Angeles (LAX) and Boston (Logan International).
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- Social Media
- 23rd May 2011
- Comment
Google’s Social Search Goes Global
The focus on social search has progressed for Google as they announced their social search service is now available in 19 different languages worldwide.
Originally launched in 2009, the social search service allows your SERPs to become more personalised as the results will feature what your friends and family have liked, shared or commented on. During this time, social search has seen ongoing developments, the latest of which opens the door to millions of more users around the world.
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- Social Media
- 13th May 2011
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First Injunction on Social Media: A Sign of Things to Come?
As the issue of injunctions and super injunctions have affected traditional media in the past, it appears that the prevention of information being publicised is now applicable to social media too. So, what kind of an effect will this have on the newest and most popular platform on the internet?
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- Social Media
- 11th May 2011
- Comment
BranchOut: The Professional Network on Facebook
Ever wondered if Facebook could ever have its own version of LinkedIn? Well thanks to BranchOut it does, or, at the very least, could. Let’s take a look at what it’s all about…
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- News
- 13th Apr 2011
- 12 Comments
Google’s Panda Algorithm Update: What Sites were hit and why?
The Panda/Farmer algorithm update has been rolled out to English language regions as of Monday and a recent analysis reveals some UK sites have been hit. Read more
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- News
- 31st Mar 2011
- 1 Comment
Google Places Reviews - Responding To Bad Reviews
I recently wrote about how important it is for businesses to gain reviews to help improve Google Places rankings, but what happens if you receive bad reviews or negative feedback?
Well responding to bad reviews is possible if you have a verified Google Places profile.
Negative feedback is very different to positive reviews you may have received. First off it is very easy to take them to heart, after all this is your business that someone is criticising. So try not to let your emotions take over. It is important to remain professional and treat the review just like you would a positive one. Read more
