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The digital market share for advertising spend in the UK has hit a new high, surpassing £4 billion and accounting for a quarter of total advertising spend according to recent figures.
Research conducted by the Internet Advertising Bureau (IAB) and accountants at PricewaterhouseCoopers (PwC) have revealed the UK advertising market grew year on year by 12.8% to 2010, topping the £4 billion mark.
Informing the search engines of your location is such an important element of Local Search. It sounds obvious, but this can often be totally overlooked. Companies can take it for granted that people know where they are located and therefore so will the search engines.
But life isn’t that easy and unless you tell search engines where you are you’ll be relying on external links from other sites to provide them with this information, which is fine for improving your Google Places ranking but when you want your actual site to rank locally then you need to give Google a helping hand. Read more
You have your Google Places profile, you have optimised it completing as many fields as possible, but your still not gaining the rankings you expected.
Well much like a web page there is more to ranking than simply optimising the profile, especially if you are in a highly competitive field.
One area that may be lacking is the number of reviews you are receiving. Read more
The figures are still adding up for Yahoo (just about), but decent profits can’t mask underlying issues following the search company’s fourth quarter figures.
As with the third quarter report, the latest figures on Yahoo’s financial state are a mixed bag. Whilst the company managed to pocket a respectable profit of $312million, revenue slumped to a meagre $1.2billion [see: Yahoo sales slide as rivals gain ground | FT].
E-commerce activity in the UK may be boosted by Royal Mail’s decision to allow people to pick up parcels in the evenings.
Each month the statistics for search engine usage are published for the world to digest and reflect upon. Whilst the numbers may only marginally fluctuate from month to month, the outright leader always remains the same – Google.
Internationally Google dominates search. According to the latest figures, supplied by ComScore, they have secured almost two thirds of the US market, weighing in with 65.4% of the combined 13.8 billion unique searches. Yahoo achieved only a quarter of that, with a diminished share of 18% whilst a resurgent Bing fell just short of double figures with 9.9%. The rest, which includes AOL and Ask, account for the remaining 6.70%.
Google have long since mooted the idea of adding a real-time element to their search – as highlighted by our May 22 post Is Real-Time Search Really the Future for Google? However, it now appears Bing have beaten them to the punch.
The Bing Community blog yesterday announced the first tentative steps of real-time interaction. Initially this will include the posts of the most followed and influential Twitter account users; however, it appears that plans are already afoot for further developments.
The embattled CEO has had a difficult period since taking over just over a year ago. Yahoo! Rejected a multi-billion dollar takeover offer from Microsoft and have recently seen Google walk away from a joint-venture advertising deal. Read more
First Google siphoned off keyword data from Analytics, with (not provided) becoming the top referring term for many site owners overnight. Now Mozilla are getting involved, with their Firefox browser encrypting search queries behind a HTTPS connection. So what does this mean for Analytics users?