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Industry News Blog Posts

  • James Perrin
    A Guide to Yahoo's Potential Buyers

    The murmurings surrounding the sale of Yahoo are growing. It seems each week we’re talking about another Internet company as a potential buyer of the former search giant, but just who, if anyone, is going to buy the struggling Internet Corporation?

    Despite Jerry Yang saying the company was not up for sale at the start of the month, it has been mooted that they are now looking at potential buyers. Some bidders sit as outstanding candidates, others are more speculative, so here is a guide to the names and players who are being touted as potential suitors.
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  • Mike Essex
    Searchlove Preview – What We’d Like to Hear From The Speakers

    Searchlove logoOn Sunday 23rd October myself, Sam and Ben will be attending the speakers’ dinner for Searchlove, with the conference to follow on Monday and Tuesday. For those curious about the event, or who want a Searchlove preview, we’ve put together our thoughts on the topics and idea’s we’d like to see covered on the day.

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  • Stephen Logan
    Is Online Censorship a Good Thing?

    Censorship is a subject that always divides opinions. Some see it as a protective barrier between the general public and indecency, others as a form of unnecessary outside intervention.

    When Google deliberately flouted censorship rules in China, they were promptly booted out of the country. Australia has been slowly moving towards ratifying a policy to prevent its citizens from viewing particular content, most notably adult material – although this hasn’t proved popular with all, including the US. Now it appears that the UK might be next to follow suit, albeit with the option to opt-in.
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  • Samantha Noble
    My First Public Speaking Appearance

    On the 22nd September 2011, I made my first appearance on a stage at OMN London alongside Mike Essex where we presented our tactics for dominating page one of the search results for a brand. If you had asked me six months ago whether I would have done something like this, the answer would have been a definite NO! However, I overcame my fears and stood up in front of approximately 300 people with an interest in digital marketing and presented to them.

    From speaking to people in the industry over the past three years, public speaking is a fear of many people and I wanted to put together this post to share some of my thoughts and tell you how I went about combating that fear in 15 steps.

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  • James Perrin
    EU Ruling over Trademarked Keywords: Interflora Vs M&S

    The European Court of Justice (ECJ) has made a ruling on the Interflora VS M&S case with regards to Brand Bidding on PPC keywords, and the ruling could have huge ramifications for the world of PPC.

    The issue arose back before Valentine’s Day, when Interflora noticed something amiss when customers searched for ‘Interflora Flowers’ within search engines. They noticed that Marks & Spencer were showing for their brand related key terms within the paid-for search results.
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  • Stephen Logan
    Why New Domain Extensions Create New Problems for Businesses

    Domain NamesAny business wants to do everything it can to protect its brand identity, online and off. You don’t want others besmirching your good name or succeeding off the back of it.

    This is why domain squatting became such huge business in the last decade. You could buy up any number of .com’s, .co.uk’s or anything else with a company’s name attached and wait for them to come and ask you for the rights. If they didn’t cough up, you could (theoretically at least) put whatever you wanted on that domain.
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  • Anna Lewis
    Google Updates Image Traffic Medium in Google Analytics

    Image search in analytics In another update by Google this week, they have surreptitiously changed the way that traffic from image search is reported. Part way through the month, with no explanation or warning, visits to your site from Google Images are now being reported under the medium of Search Engines, when before they were classed as Referrals.

    This update is likely to affect your reporting if you have a number of visits from image searches, so you will need to take this into account when looking at your recent data and making any comparisons.

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  • James Perrin
    Does Twitter have Security Issues? Recent Hacks Raise Concerns

    TwitterThis morning hackers accessed Fox News’ Twitter Account and announced to the world that the U.S. President, Barack Obama, had been shot dead. Worryingly, this came from a verified account. It’s another example in a long list of high profile hacks on Twitter.

    Last week, British actor Simon Pegg admitted that his Twitter account had also been hacked. A link was posted to download a screensaver from his recent movie, ‘Paul’, which was actually in fact a login-stealing malware virus. So, two hacks in two weeks, is this the start of something major?

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  • Mike Essex
    The eCommerce Directive, the Digital Single Market and mCommerce

    Westminster eForumOn the 7th June 2011 the Westminster eForum held a seminar on ‘The eCommerce Directive and the Digital Single Market’. The eCommerce directive governs the usage of the Internet and businesses selling on it, whilst the concept of a digital single market is one where any company can sell anywhere easily. The seminar bought together policy makers, government officials and the likes of Dell, Yahoo, MasterCard and PayPal to discuss the issues. We share the best parts of the day.

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