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Discovered on the Google Operating System Blog the story reports that the new feature “makes it easier for online shoppers to identify stores that provide an excellent online shopping experience”.
Google have once again updated their SERPs, this time to expand the number of sitelinks and adjusting how they are shown within their search results, but with the greatest benefit coming for big brands.
This is a significant change for brands and manufacturers, because they now take up so much of the first results page. Whilst it’s great news for them, it isn’t so for smaller businesses and resellers within the market. So what are the exact changes? Let’s take a look…
A recent conference hosted by the Internet Advertising Bureau (IAB) saw brand marketers, agencies as well as search engine and mobile specialists get together to talk about brands’ visibility through search engine marketing.
Some key notes were taken from the presentations at the conference, which are available from the IAB website. However, all appeared to agree that effective online marketing can significantly improve a brand’s visibility, especially Fast Moving Consumer Goods (FMCG) brands.
Popular public consensus can be easily swung. If you’re caught doing something you shouldn’t, your reputation can be irrevocably destroyed in a matter of moments. Social networking has provided the catalyst for many such campaigns, informing the wider world of scandals and tragedies in an instant.
Whilst traditional media sources unleash revelations, millions of users pass it on from one to another in instant relay. The opposite is also becoming increasingly true, with newspapers feeding off of eyewitness reports and viral campaigns online. However, it is the immediacy and the influence that both sides have on one another that has become the big story.
This morning hackers accessed Fox News’ Twitter Account and announced to the world that the U.S. President, Barack Obama, had been shot dead. Worryingly, this came from a verified account. It’s another example in a long list of high profile hacks on Twitter.
Last week, British actor Simon Pegg admitted that his Twitter account had also been hacked. A link was posted to download a screensaver from his recent movie, ‘Paul’, which was actually in fact a login-stealing malware virus. So, two hacks in two weeks, is this the start of something major?
Earlier this year LinkedIn surpassed the 100 million user mark [See: Are you LinkedIn?], and have since been taking a thorough look at their data to establish user trends – this time round it was the ‘Battle of the sexes: Who are the savviest networkers?’ Needless to say, the results are fascinating.
If you want to get your brand seen, you have to make it happen. One publicity stunt is never enough, certainly not if you’re looking to embed yourself in the psyche of society. Businesses have been built and torn down as the result of PR; if you’re not visible then you’re not doing your job.
Beautifulpeople.com is a fantastic example of how any publicity can be good publicity. Almost by definition, the invite-only dating site is going to court controversy. Some might see it as vulgar superficiality, others a dastardly way of exploiting the press and widespread ignorance.
As if local SERPs weren’t enough, what with Places integration and ever-expanding descriptions, Google is now rolling out City Pages. This new innovation is designed to provide a locals-eye-view of any destination. With inhabitants providing reviews on businesses within the city limits.
This is being rolled out in a few U.S. cities currently (Portland, Austin, Madison and San Diego to be exact), with information built up over a number of months and using a variety of quirky techniques. Essentially the idea is to develop a broad overview of what is actually happening locally, rather than simply relying on algorithms.
Google are on course to make another huge acquisition, this time it’s the ad optimisation platform Admeld that have caught the search engine’s eye. But Google will have to part with a reported $400 million and get it through the usual regulatory approval.
The news was first reported by Tech Crunch and has since been covered by multiple sources. The acquisition sees Google attempting to tackle display advertising, something they have struggled with in the past.
After the closing sessions on day 1, I was looking forward to getting stuck back in to day 2 of the SMX London conference. The first session of the day was something that I really enjoy and find interesting which is Search Analytics and Competitive Intelligence. The take here was that there are so many tools and so much data available to us but this can very often be overwhelming and unusable.
A lot of buzz is already happening around our re-brand and one of the biggest questions is ‘What is the meaning of Koozai?’ so I thought it would be appropriate to write a quick blog post to answer just that.
Definition: The Power of an Original Thought