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These developments often blur the line around what would be covered under the definition of advertising and marketing, as they become more and more invasive of consumer space.
If you have seen a few extra words crop up in your Google Maps listing, you’re not hallucinating. The latest in a long series of tweaks has seen the search engine integrate descriptive keywords into the SERPs listing.
This new feature, which is simply a number of descriptive words or phrases, is designed to make a business stand out. Therefore it will look to highlight the terms that best describe an individual company, rather than the more generalised keywords you can expect to see in SERPs.
An integral part of SEO, content and the amount of it must be considered when optimising any web page. However with any SEO tip, there are always differing opinions. Is less content more? Or will more content hinder optimisation?
Luckily, Google’s Matt Cutts released his latest Webmaster Central video and it’s all about Homepage content. Addressing a user’s question, “More or less content on a homepage?” Here’s what Cutts explained.
With the announcement of Google AdWords new ad rotation setting recently, we’ve taken a closer look. If you’re a website who has Conversion Tracking then this change will be of interest to you!
How many times have you been reviewing your ads performance only to find one doing better on CTR and the other performing better on Conversion Rate – which do you go with? You need to optimise ad text for clicks yes, but at the end of the day you want to sell more!
I recently wrote about how important it is for businesses to gain reviews to help improve Google Places rankings, but what happens if you receive bad reviews or negative feedback?
Well responding to bad reviews is possible if you have a verified Google Places profile.
Negative feedback is very different to positive reviews you may have received. First off it is very easy to take them to heart, after all this is your business that someone is criticising. So try not to let your emotions take over. It is important to remain professional and treat the review just like you would a positive one.
With Google’s focus on localised search results becoming more prominent, businesses are starting to become more aware of the need to have a Google Places profile.
However in a majority of cases businesses are only setting up very basic profiles believing that having the listing verified is enough for them to start capturing local traffic.
They have their profile, the address is included, so too is the website URL and they even have a category assigned, so why aren’t they appearing?
Well there’s a little more to it than that and most business are overlooking some very important areas. Read more
The figures are still adding up for Yahoo (just about), but decent profits can’t mask underlying issues following the search company’s fourth quarter figures.
As with the third quarter report, the latest figures on Yahoo’s financial state are a mixed bag. Whilst the company managed to pocket a respectable profit of $312million, revenue slumped to a meagre $1.2billion [see: Yahoo sales slide as rivals gain ground | FT].
A larger percentage of consumers are going on the internet to research a product before committing to a purchase.
There are so many metrics to measure online success, but which ones really matter? What is it that defines whether your investment has been worthwhile or just a whole lot of empty clicks?