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We have seen a huge increase of well known retails branch out to mobile sites, from ASOS back in 2010 to Newlook in April this year.
Mistakes are a part of being human. Even as a writer, there are occasions when the brain freezes a little and spelling or grammar goes a little awry. In fact if you read enough of my blogs, you’ve probably seen a fair few examples. But just how costly could a typo really be?
Well, a study by the BBC shows that simple spelling mistakes could be very costly indeed. In fact, it has been estimated that online businesses are missing out on millions of pounds (cumulatively, not individually of course) worth of revenue each year, simply because of lexical clumsiness.
Best Guess was announced some time ago by Google. I have to admit, it was an announcement that I initially missed; but having now seen the result in UK SERPs, it begs the question of just how far aggregated data can be used to populate SERPs.
It’s not often that I perform a search as generic as “Manager of Arsenal” ,”Capital City of Venezuela” or “President of the United States”. It would probably be safe to assume that many of you are much the same. However, if you were to do so on Google, you could well be presented with a ‘Best Guess’. This is essentially an answer that the search engine has mustered by pooling information from authoritative sources.
Speaking at Google’s Inside Search event, Google fellow and search scientist Amit Singhal presented some new key search features designed to improve search efficiency and accuracy for many of its users.
Mobile shortcuts, instant pages, picture location and voice search are all features which are set to make searching for things that little bit quicker and easier, or so they say.
Google SERPs have become an abundant source of information in recent years. From the latest sports results to local cinema listings, you can get all the details you need from a simple search. Now you can even get the latest flight times on your results page for most major destinations.
This kind of instant resource can be hugely effective in reducing your time online. In the image below you can see the kind of level of detail that you can get through a simple search; in this case for flights between Los Angeles (LAX) and Boston (Logan International).
The Panda/Farmer algorithm update has been rolled out to English language regions as of Monday and a recent analysis reveals some UK sites have been hit. Read more
I recently wrote about how important it is for businesses to gain reviews to help improve Google Places rankings, but what happens if you receive bad reviews or negative feedback?
Well responding to bad reviews is possible if you have a verified Google Places profile.
Negative feedback is very different to positive reviews you may have received. First off it is very easy to take them to heart, after all this is your business that someone is criticising. So try not to let your emotions take over. It is important to remain professional and treat the review just like you would a positive one. Read more