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Industry News Blog Posts

  • James Perrin

    Just when we thought that these search engines couldn’t stand the sight of each other, they go and surprise everyone by working together to improve the way structured data is crawled and indexed.

    Okay, well truth be told, this is a rare collaboration, however every now and then the world of SEO is given a piece of crucial information and yesterdays announcement from Google, Yahoo and Bing was one of those days.
    Read more

  • Stephen Logan

    If you’ve ever had pages on your site that are no longer live, but still get indexed and appear within the search results, then you’ll no doubt be aware of what it takes to remove them.

    Usually your first port of call will be to update the robots.txt file. This will stop the page being crawled and can eliminate some of the issues. However, for some inexperienced website owners, identifying and updating this kind of technical information can pose significant issues.
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  • Andy Williams
    Optimising Your Google Places Profile

    With Google’s focus on localised search results becoming more prominent, businesses are starting to become more aware of the need to have a Google Places profile.

    However in a majority of cases businesses are only setting up very basic profiles believing that having the listing verified is enough for them to start capturing local traffic.

    They have their profile, the address is included, so too is the website URL and they even have a category assigned, so why aren’t they appearing?

    Well there’s a little more to it than that and most business are overlooking some very important areas. Read more

  • James Perrin
    New Algorithm Update for Google: Are they Finally Targeting Content Farms?

    FarmIt seems Google are really stepping up their efforts to crack down on websites that have low quality content after they announced new algorithmic changes to demote websites of such quality in their SERPs.

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  • Lucy Griffiths

    Google have now just launched a ‘fun’ quiz aimed at Webmasters.

    If you are responsible for a website, have an interest in SEO or just simply want to know a bit more about what Google look for, this 40 question quiz should help.

    Just make sure you follow the instructions at the end to save or print at the end before pressing submit. It has been known for individuals not to do this, lose their data and have to repeat the test in its entirety…

    Take the Google Webmaster Quiz Online

  • Stephen Logan

    Microsoft Advertising and research agency Synovate have joined forces to create a definitive study of young adult’s online activities titled Young Adults Revealed.

    12,000 people aged between 18 and 24 from across the globe were asked about how they used the Internet, covering everything from viral advertising to social media usage, helping to unearth  some interesting and surprising results. Read more

  • Lucy Griffiths
    Google SearchWiki Expands Personalised Search Results

    As discussed in one of my posts from last week – Personalised Search Rankings and SEO Success – the personalisation of search results means that now, more than ever, you need to focus on more than just your search position in the major search engines. Read more

  • Harry Gardiner
    New Year, New Challenges 2014: Meeting The Next Wave Of Digital Marketers

    Southampton Solent UniversityAs the title of this blog post suggests, the New Year brings with it whole new challenges. For some it’s losing weight, getting fit, or learning a new language. For many students in their last year of university, it’s finding the time to secure a career (or even simply work experience) whilst still focussing on completing their work.

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  • Ali Moghadam
    Visions of Google's Future - Google Glass, AI and Next Gen Search Engines

    HANNOVER, GERMANY - MARCH 10: stand of Google+ on March 10, 2012 at CEBIT computer expo, Hannover, Germany. CeBIT is the world's largest computer expo.Google’s I/O conference gets technology and SEO folks all worked up. It might be for developers, but we’ve all got a stake in Googley goings on. Reading up about it over the weekend, it seems that Google has teased us all with visions of the future – well, the Google-centric version of the future. In Harry’s latest post (Seeing Double – How to Win the Second Screen Revolution), he talks about a future laden with self-driving hover cars and multi-function gesture controlled windows. Sounds cool huh?

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  • John Waghorn
    Bing Incorporate Social Results to Improve Search

    Microsoft search engine Bing has revealed phase two of its major revamp as they look to increase market share by integrating social tools on their search pages.The update features new social tools which will be added to the right hand side of results pages to display user mentions and ratings from your social connections.

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  • Stephen Logan
    Is Google Attempting to be too Clever with its SERPs?

    This is an open letter to all search engines regarding the results provided. Sometimes, all I want is a simple answer to a simple question. However, if I’m using Google, more often than not I want them to deliver a site that can deliver the required response.

    Google though is starting to act like the smart kid in class. It always has his or her hand up before the teacher has even finished the question, primed to provide an elaborate response. That’s great for basic queries, which they generally get right, but the longer the search phrase is, the more it appears to struggle.

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