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The murmurings surrounding the sale of Yahoo are growing. It seems each week we’re talking about another Internet company as a potential buyer of the former search giant, but just who, if anyone, is going to buy the struggling Internet Corporation?
Despite Jerry Yang saying the company was not up for sale at the start of the month, it has been mooted that they are now looking at potential buyers. Some bidders sit as outstanding candidates, others are more speculative, so here is a guide to the names and players who are being touted as potential suitors.
Whenever Google introduce an update to their SERPs or adjust their algorithm, there is always a knock-on effect for SEOs and Webmasters. Whether you have to re-evaluate on-page content, as with the Panda update, or look at your local presence again as many had to do when Places exploded all over results pages.
Yesterday Google unleashed mega sitelinks. It may sound like the latest addition to the Transformers franchise, but in fact this new barrage of links for results pages is significantly less one dimensional, offering opportunities and concerns aplenty.
Google have once again updated their SERPs, this time to expand the number of sitelinks and adjusting how they are shown within their search results, but with the greatest benefit coming for big brands.
This is a significant change for brands and manufacturers, because they now take up so much of the first results page. Whilst it’s great news for them, it isn’t so for smaller businesses and resellers within the market. So what are the exact changes? Let’s take a look…
In another update by Google this week, they have surreptitiously changed the way that traffic from image search is reported. Part way through the month, with no explanation or warning, visits to your site from Google Images are now being reported under the medium of Search Engines, when before they were classed as Referrals.
This update is likely to affect your reporting if you have a number of visits from image searches, so you will need to take this into account when looking at your recent data and making any comparisons.
If you want to get your brand seen, you have to make it happen. One publicity stunt is never enough, certainly not if you’re looking to embed yourself in the psyche of society. Businesses have been built and torn down as the result of PR; if you’re not visible then you’re not doing your job.
Beautifulpeople.com is a fantastic example of how any publicity can be good publicity. Almost by definition, the invite-only dating site is going to court controversy. Some might see it as vulgar superficiality, others a dastardly way of exploiting the press and widespread ignorance.
Google retain their strong market lead in the US despite a loss last month and continue to dominate in the UK market. Bing and Yahoo were the biggest losers in the UK market and their growth also stagnated across the pond. Here are the Search Engine Market Share Statistics for June 2011.
I remember being drawn into the buzz SeeSaw generated before its launch in February 2010. It had a long planning stage and was incredibly well deployed, so where has it gone wrong and how does the competition fair?
SeeSaw.com promised to bring together TV shows from a variety of producers. That’s great! Who doesn’t like the simplicity having everything in one place? A great idea on paper and focus groups loved it. It started out with just a selection of BBC, Channel 4 and Five shows with a plan to include selection of high profile US dramas in future following additional funding.
We consider the implications of this update, what it means for advertisers and how the changes can be used. Read more
On the 7th June 2011 the Westminster eForum held a seminar on ‘The eCommerce Directive and the Digital Single Market’. The eCommerce directive governs the usage of the Internet and businesses selling on it, whilst the concept of a digital single market is one where any company can sell anywhere easily. The seminar bought together policy makers, government officials and the likes of Dell, Yahoo, MasterCard and PayPal to discuss the issues. We share the best parts of the day.
Google SERPs have become an abundant source of information in recent years. From the latest sports results to local cinema listings, you can get all the details you need from a simple search. Now you can even get the latest flight times on your results page for most major destinations.
This kind of instant resource can be hugely effective in reducing your time online. In the image below you can see the kind of level of detail that you can get through a simple search; in this case for flights between Los Angeles (LAX) and Boston (Logan International).
Last night was the first ever SotonDigital event, which was arranged by Dan Harrison from WordPress Doctors. There has been talk about arranging a local get together for a while now and Dan pulled this together and arranged a really good night.
There was a great turnout of 48 people from different agencies both web and search around the Southampton area which was held in Yuzu in Bedford Place. Dan had arranged for the top floor of the bar to be reserved for the event and it was really nice to see so many people make an effort to attend.