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Industry News Blog Posts

  • Stephen Logan
    Unique Descriptive Keywords Added to Google Maps Listings

    If you have seen a few extra words crop up in your Google Maps listing, you’re not hallucinating. The latest in a long series of tweaks has seen the search engine integrate descriptive keywords into the SERPs listing.

    This new feature, which is simply a number of descriptive words or phrases, is designed to make a business stand out. Therefore it will look to highlight the terms that best describe an individual company, rather than the more generalised keywords you can expect to see in SERPs.
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  • James Perrin
    How Much Content Should You Have on Your Homepage?

    ContentAn integral part of SEO, content and the amount of it must be considered when optimising any web page. However with any SEO tip, there are always differing opinions. Is less content more? Or will more content hinder optimisation?

    Luckily, Google’s Matt Cutts released his latest Webmaster Central video and it’s all about Homepage content. Addressing a user’s question, “More or less content on a homepage?” Here’s what Cutts explained.
    Read more

  • Andy Williams
    Google Places Reviews - Responding To Bad Reviews

    Google LogoI recently wrote about how important it is for businesses to gain reviews to help improve Google Places rankings, but what happens if you receive bad reviews or negative feedback?

    Well responding to bad reviews is possible if you have a verified Google Places profile.

    Negative feedback is very different to positive reviews you may have received. First off it is very easy to take them to heart, after all this is your business that someone is criticising. So try not to let your emotions take over. It is important to remain professional and treat the review just like you would a positive one.

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  • Andy Williams
    Optimising Your Google Places Profile

    With Google’s focus on localised search results becoming more prominent, businesses are starting to become more aware of the need to have a Google Places profile.

    However in a majority of cases businesses are only setting up very basic profiles believing that having the listing verified is enough for them to start capturing local traffic.

    They have their profile, the address is included, so too is the website URL and they even have a category assigned, so why aren’t they appearing?

    Well there’s a little more to it than that and most business are overlooking some very important areas. Read more

  • Stephen Logan

    The figures are still adding up for Yahoo (just about), but decent profits can’t mask underlying issues following the search company’s fourth quarter figures.

    As with the third quarter report, the latest figures on Yahoo’s financial state are a mixed bag. Whilst the company managed to pocket a respectable profit of $312million, revenue slumped to a meagre $1.2billion [see: Yahoo sales slide as rivals gain ground | FT].

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  • James Perrin
    Search Engine Market Share Statistics - January 2011

    Google have continued their domination of the search markets both in the UK and the US. In the latest set of figures from Hitwise, the figures for UK search engine market share indicate that Google still have a stranglehold on the market with a staggering 90.68% of the market share.

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  • Stephen Logan
    More Consumers 'Going Online to Research Products'

    Paying OnlineA larger percentage of consumers are going on the internet to research a product before committing to a purchase.

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  • Stephen Logan

    There are so many metrics to measure online success, but which ones really matter? What is it that defines whether your investment has been worthwhile or just a whole lot of empty clicks?

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