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For the second year in a row, Koozai have been featured in the annual SEO Buyer’s Guide from Econsultancy. We’re extremely pleased to be listed alongside 35 of the other leading Search Engine Optimisation service providers here in the UK.
You can access the full SEO Agencies Buyer’s Guide 2012 on Econsultancy right now and find out more about the state of the industry and Koozai, of course. It’s a hefty publication, weighing in at 269 pages, but offers an indispensible overview of the UK SEO market for the year ahead.
Have you ever wondered just how valuable content is? If you stop to consider the sheer volume of content that is produced on quality blogs and online publications and the revenues this generates, its true worth becomes immediately apparent.
For users, this can be the quality of the content that’s produced, so much so it keeps them coming back day after day. For businesses, it’s the volume of hits these websites receive. As a result they are prepared to pay big bucks – which can be seen in the recent buyouts of blogs and online magazines.
Tickets to the next BrightonSEO event sold out just 12 minutes, which was an all-time record for the conference! BrightonSEO is one of the most popular SEO conferences and features a line-up of great speakers including our very own Samantha Noble, who will be talking about how to effectively re-launch a brand or product online.
Koozai have sponsored the event again this year and we have a 10 tickets to give away.
2012 looks set to be a big year for the search engine Bing. The year couldn’t have started better for them, with news that they managed to maintain second place in terms of total market share generated for search in both the UK and US during February [See: Search Engine Market Share Statistics – February 2012].
As they look towards building on this success, news has emerged they have started to test how their local search results are displayed online. As local search because a more prominent focus this year, this could be a shrewd move by Microsoft’s search engine.
It doesn’t matter if you’re an individual or a brand, influence is now king. A legion of followers can offer a wealth of opportunities, just as being a recognisable name within an industry can ensure untainted visibility on any platform you wish.
The Internet is the ultimate popularity contest. You either play the game, or you get left behind. With one wave of his Twitter wand, Stephen Fry can raise awareness of causes, channel thousands of visits to a news story, or even make a relatively unknown guitarist a star. In the same regard, big businesses need to do little more than snap up a load of domains, cobble together a decent website and wait for Google to promote them to the top.
There are some website owners who take an ‘attack or be attacked mentality’ to marketing. Others are hell bent on retaliating to bad publicity they may have received. However, just like the daily spats in the Houses of Parliament, neither party usually comes out of a slanging match unscathed.
The ‘they started it’ line of defence simply won’t wash. Airing your dirty laundry in public, either with a dismissive blog post, angry press release or ill-advised tweet, could leave your intended target looking like a victim whilst your brand is tainted. This is why positive reinforcement of your own products, services and principles should be top of your agenda.
Now that we are into the second month of 2012, how has the market share for the search engines changed in both the UK and the US? Heading into the new-year, we previously mentioned that Bing started off well in the US, and Yahoo had not done so well, partly due to Bing overtaking them earlier on. This position has been maintained by Bing for February 2012.
In relation to the UK market, Bing’s share has dropped slightly, however they are still placed above Yahoo overall. All in all, Google, Yahoo and ‘Other’ sites saw a slight increase, whilst Ask and Bing saw the opposite, with a small decrease.
This is an open letter to all search engines regarding the results provided. Sometimes, all I want is a simple answer to a simple question. However, if I’m using Google, more often than not I want them to deliver a site that can deliver the required response.
Google though is starting to act like the smart kid in class. It always has his or her hand up before the teacher has even finished the question, primed to provide an elaborate response. That’s great for basic queries, which they generally get right, but the longer the search phrase is, the more it appears to struggle.
There has been a lot of fuss about the fact that Wikipedia has achieved a first page ranking for 99% of terms (within a sample of 1,000 queries) in recent weeks. Intelligent Positioning were the first to expose this, before Econsultancy and a swarm of industry blogs jumped all over it. But what’s the problem?
To be fair, the posts I’ve mentioned and linked to here don’t explicitly suggest that this is part of a wider conspiracy to give Wikipedia an unfair advantage. But as with many SEO investigations, there is an underlying assumption that this is somehow wrong or surprising. In my opinion, it is neither.
Having indexed trillions of pages, Google has the world’s knowledge at its fingertips. However, there is a big difference between being able to access content and actually understanding, or indeed indexing it.
Like a library without a Dewey decimal system or a phonebook that uses neither the alphabet nor location as guidelines, this collective data is useless without order. So search engines use keywords and domain strength as a basic quality guideline. However, even when combined with 200+ ranking factors, results still aren’t perfect.