Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
Industry News Blog Posts
-
- News
- 2nd May 2012
- 2 Comments
Why I Occasionally Like Google
Yesterday, Alec wrote a rather compelling post on why he occasionally hates Google. Whilst all of the points made were entirely valid, in the interest of balance, I thought it might be worth looking at the more positive aspects of the search engine and what it has given the world. -
- News
- 1st May 2012
- 11 Comments
Why I Occasionally Hate Google
This isn’t going to be a rant about how my rankings have dropped since an algorithm update or a rant about Google are shifting goal posts… No, to be honest I haven’t been negatively affected by Google in this way. Nonetheless, this is still a rant, but one with a little more merit than just simply moaning about poor results. -
- News
- 25th Apr 2012
- Comment
Google Put the Boot in on Webspam
Here we are again. Google have once more announced that they are taking action against those who persist with spammy SEO techniques as part of “an important algorithm update”. -
- News
- 17th Apr 2012
- 1 Comment
Search Engine Market Share Statistics - April 2012
It’s business as usual when it comes to April’s search engine market share statistics. Read more -
- News
- 10th Apr 2012
- Comment
Display Advertising and Search Engine Marketing Experience Spend Growth
It appears that the online advertising industry has bucked the trend amongst many other sectors in the UK. Despite a gloomy outlook with the current UK economy, advertising on the Internet appears to be thriving. -
- News
- 3rd Apr 2012
- 6 Comments
Google+ TV Ad Illustrates the Internet Giant's Intentions
If you didn’t know already, Google have followed up from their previous television adverts with yet another one of their well styled and slick commercials; this time promoting their social network, Google+. -
- News
- 3rd Apr 2012
- 12 Comments
Google's Venice Update and Local SEO
Google’s Venice update in February brought about 40 algorithm changes – a number of which have sparked a few debates. -
- News
- 2nd Apr 2012
- Comment
April Fools and Digital Marketing: A Match Made in Heaven?
So, another year has passed and some classic April Fools gags have been made (I think Google have won this year with their litany of gags, from the Google 8-Bit Maps for NES to the YouTube collection on DVD). -
- News
- 28th Mar 2012
- 1 Comment
Does Google's Ambiguity Encourage Poor Practices?
In the last week or so there has been a lot of fuss over the penalising of certain blog networks by Google. Now, for as long as PageRank has existed and links have impacted rankings, people have always found ways of gaming the system. Link farms, networks, and other paid sources have flourished, offering a quick solution to pseudo-SEOers.However, now, in 2012, Google finally appears to be taking a real interest in giving the more notorious networks a kicking. But what took them so long?
-
- News
- 20th Mar 2012
- Comment
Search Engine Market Share Statistics - March 2012
This month has seen some interesting changes within the search engine market share. On the whole it’s business as usual, but there are some useful insights to be taken from the latest data.In the US market, Google and Microsoft’s Bing have seen gains, whilst Yahoo and AOL actually saw a drop in their market share. The gap between Bing and Yahoo has widened, but by how much? In the UK, Google have seen a slight drop, with all other search engines benefiting. Does this show us the potential for a more competitive market? Here’s what we found this month.
Read more -
- News
- 16th Mar 2012
- Comment
Koozai Included in Econsultancy's SEO Agencies Buyer's Guide
For the second year in a row, Koozai have been featured in the annual SEO Buyer’s Guide from Econsultancy. We’re extremely pleased to be listed alongside 35 of the other leading Search Engine Optimisation service providers here in the UK.You can access the full SEO Agencies Buyer’s Guide 2012 on Econsultancy right now and find out more about the state of the industry and Koozai, of course. It’s a hefty publication, weighing in at 269 pages, but offers an indispensible overview of the UK SEO market for the year ahead.
