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#BrightonSEO Quickfire Analytics – 7 Freebies in 7 Minutes

Anna Lewis

by Anna Lewis on 14th September 2012

Anna Lewis Brighton SEO TalkAs this post goes live, I am talking at BrightonSEO. It’s the end of the day, there have been many fantastic talks so far, the sun is setting over a beautiful horizon, the people of Brighton are moving from work to bar… I’m getting off topic!

This post covers everything I talked about and probably has more detail than the talk itself. I’ve even included links to 11 custom reports or dashboards that you can use yourself. Yes, I really am that kind (sometimes)!
Here are the slides:



The concept was quickfire analytics – 7 helpful reports in 7 minutes. This is because I’m a massive fan of web analytics and want everyone to be able to get something out of it, even if you haven’t got the resources, time or knowledge.

So here are all the areas I covered with links to the reports that I’ve prepared. To use the reports and dashboards just sign in to Google analytics, click the relevant link and then choose which profile to add it to. You can use the links as many times as you like and customise them for each profile you add them to.

If you’re not familiar with using custom reports and dashboards please check out this post.

Where there is a dashboard and a report make sure you add both to the profile of choice if you want the dashboard to link through to the report from the widget headings.

SEO Dashboard

As this is for BrightonSEO, it’s only right to start with the SEO reports!

Click here to get the SEO Dashboard!

The dashboard shows us lots of information about how organic search is performing for the website. Including, total organic visits, total non-brand organic visits, a graph of the organic visits and then statistics for keywords and landing pages showing their visits, bounce rates and conversions. This should help you get an overview of what is performing best, check for unexpected results and understand your SEO traffic better.

SEO Report

Click here for the SEO Report!

This report is broken in to four sections, two of which have two tabs worth of data:

SEO Report Tabs

You have tabs for an overview, then details for keywords and landing pages – including on page interaction and conversion data and then a whole tab for Ecommerce data. If you click through on the keyword data you are taken through to the landing pages reached by that keyword and vice versa for landing pages – click the URL to see the keywords. To see both alongside each other click Secondary Dimension and choose either Keyword or Landing Page.

All of this can be customised to suit your client.

PPC Dashboard

My lovely PPC Dashboard

This dashboard got full before revenue and goal completion data could be incorporated! I find it useful to see the share of cost that the campaigns have as a pie and the line graphs highlight when anything happens (increases / decreases). The tables at the bottom show data by keyword so you can quickly see how the performance of the top keywords is doing.

PPC Report

Lots of PPC data in one place, including on page interaction and conversion data:

A PPC Custom Report just for you!

Brand Awareness

Here we have two dashboards, one for brand engagement and one for brand monitoring. Don’t forget to edit each widget to have your brand name in the filter where required:

Social Dashboard

This does what it says and reports on social activity coming in and happening on your website. For more explanation of the social reporting functionality in Google Analytics check out these two posts:

And here are links to two reports and the Dashboard:

Tech Dashboard

This is for anyone wanting to understand the technology used by visitors to your website. It helps you identify problems and understand what to optimise for:

Get your geek on with this techy dashboard

Hostname Report

This is one of the features I use a lot in analytics but I have found that not many people know about it. This report shows you all the domains that have fed data to your Google Analytics Account. It’s really useful for seeing how much traffic sub domains have or identifying any sites copying your complete site.

You can also set up advanced segments for specific Hostnames to help you see data for specific domains in standard reports.

hostname slide

Email Marketing

My top tip for monitoring your email campaigns is to ensure that all links are tracked. A lot of email marketing services will have campaign tracking options, but if you’re struggling to get those to work or you’re building your email yourself you will want to use Google’s Campaign Tracking URL Builder:

Here’s where I’ve written an explanation of tracking email campaigns.

Affiliate Link Tracking

Google Analytics is slightly limited when it comes to measuring your affiliate success as it can’t access your conversion data – unless you’re using AdSense. One way to measure your success in Google Analytics for any affiliate service is to track how many clicks each link gets. The best way to do this is to use Event Tracking.

Here’s a brief guide to Event Tracking.

If your site is built in WordPress I highly recommend Yoast’s (Joost de Valk’s) Google Analytics for WordPress plugin as this enables the Event Tracking to be added to all external links just by ticking one box.

Short Cuts

A very new feature in Google Analytics is the Short Cut functionality. Navigate to any report, add any custom segments you like, choose which graph you want and save it as a shortcut so that you never have to do the repetitive navigation again!

Our very own Sam Noble explains it with screen shots over on State of Search.

Ta-Da!

So there you have it, lots and lots of freebies to help you get the most out of Analytics without using too much of your time! Please leave a comment if you have any feedback, ideas, suggestions or questions, or even if you just want to say hi!

Anna Lewis

Anna Lewis

Our resident analytics specialist is Anna Lewis. Anna is unbelievably attuned to anything analytical and can fill you in on all the latest news, tips and advice to get ahead in this evolving market.

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25 Comments

  • JobFitter 16th September 2012

    Best post about dashboards in google analytics. Ill try all functions:)

    Reply to this comment

  • Sandeep Singh Rawat 17th September 2012

    Wow great information. Hope it works for me to improve my skill’s

    Reply to this comment

  • Sean Clark 17th September 2012

    Anna your talk at BrightonSEO was fantastic and the fact you made these reports available made it all the more so.

    These are such a useful resource and great starting point for those not familiar with custom reports. The organic and PPC ones are particularly useful.

    Whilst installing them I did notice that the Brand Monitoring and
    Brand Engagement dashboards point to the same dashboard.

    Thanks again
    Sean

    Reply to this comment

  • OscarMedina 17th September 2012

    They are awesome but brand monitoring and brand engagement look the same, I believe theres an error there.

    Reply to this comment

  • Chris M 17th September 2012

    Anna, thank you very much for sharing these dashboards and reports, I’ve managed to pick out a few things that are going to be very useful for some of our upcoming campaigns.

    Reply to this comment

  • Anna Lewis

    Anna Lewis 18th September 2012

    Thanks for the comments, I’ve just updated the brand monitoring link so that it now links to the brand monitoring dashboard instead of the engagement one.

    I hope you enjoy using them all!

    Reply to this comment

  • mark chapman 18th September 2012

    Very useful Anna – you are a very clever old stick (well young stick :-). They load in 2 seconds and you can see the dashboards in an instant…. mark.

    Reply to this comment

  • mark chapman 18th September 2012

    Meant to say that where my knife crime blog is a very part-time voluntary affair, this type of resource you’ve provided is very useful. You’d probably find the not-for-profit market useful for you to approach and offer these and your services, if you hadn’t already thought of that… mark.

    Reply to this comment

  • David 19th September 2012

    Great reports / tools Anna, thanks v much. I’ve been trying to figure out my own dashboard for PPC with not much success, so this is ideal!

    Reply to this comment

  • Colin 20th September 2012

    Some great stuff there, thanks!

    Reply to this comment

  • Martin 21st September 2012

    Very nice roadmaps in the analytics jungle of data! Thanks a lot.

    Reply to this comment

  • Charan Teja 1st October 2012

    Hey Anna…

    I am a student of Internet Marketing Paper in our college….thanks a lot for this info…I have worked on a couple of Dashboards on Project management and financial analysis. This stuff that you have put up is very useful for us. I am just thinking if we can come up with a dashboard that gives us the site’s clickographics to further increase the conversion rates…what say ?

    Reply to this comment

  • Martin N 4th October 2012

    Great post – it’s really required that you understand your online business – and that’s a lot easier when you have data/facts to look at – I have also found a lot of interesting Google Analytics dashboards at http://www.dashboardjunkie.com.

    Reply to this comment

  • justin bruce 29th October 2012

    Awesome!! Thanks heaps for sharing Anna. These reports and dashboards are fantastic for saving time and improving visibility and transparency.

    Reply to this comment

  • Annett 14th November 2012

    Fabulous! Thanks for sharing Anna, just saved me lots of work!!

    Reply to this comment

  • eDigitalFields 30th August 2013

    The dashboard are truly helpful to check the performance of any business, through this there are other feature that offered in Google Analytics, and there are filter, advanced segments and custom reporting etc.

    Reply to this comment

  • Jitendra Vaswani 12th September 2013

    Hey Anna thank you very much for providing these ultimate dashboards , I am newbie blogger these dashboards will help me track each & every activity of my blog.

    Reply to this comment

  • Trish Anderson 8th October 2013

    These dashboards are awesome, thank you so much for sharing.

    I’m particurly interested in the PPC dashboard as I’m trying to monitor a campaign set up by a supposedly specialist Adwords company and we’ve been having real trouble trying to confirm a problem. This pretty much nailed it.

    Reply to this comment

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  • Wolf SEO 4th February 2014

    Fabulous! Thanks for sharing Anna, just saved me lots of work!!

    Reply to this comment

  • monalyssa 8th February 2014

    Thanks for sharing Anna. The you are very informative. :)

    Reply to this comment

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