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Over my time working with Google Analytics accounts I have come across many reasons to use Event Tracking, so much so that I now wonder why there are still websites out there that do not utilise this fantastic resource. Here, I’m going to explain what it is, the benefits, the code and examples, covering my favourite things to use Event Tracking for.
Do you have external links on your site? Links to PDFs? Advertisements for other websites? Ever wondered how many people click on these? Well, as they don’t lead to a page on your site you might assume that you cannot track them, however – you can! And it’s not too tricky to implement either.
Free directories are still a good way of building links to your website. There are some good quality free and paid directories out there, here we have listed 100 free directories that tend to actively review and accept submissions. We know it is frustrating when the ones you find are low quality and rarely or never review the submissions.
Please note that some of these may not be applicable for your business whether they are industry specific, missing a related category or country specific. However, this should give you a few ideas and hopefully a number of decent links too. Read more
Although gaining search engine rankings for search terms relevant to your industry is no longer the only metric for measuring the success of SEO, the value of strong positions in these searches cannot be ignored for the vast majority of websites. More importantly, sudden drops in these positions that lead to reflective decreases in traffic to your website can have serious negative effects on the bottom line.
There are no shortage of places to create content. From different platforms for your own website like WordPress and Tumblr, to guest blogging and more. Whilst some may have assumed that Medium is just another imitator, in this post I’m going to explain what makes Medium different and how it represents a fantastic early opportunity to get your content seen.