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Over my time working with Google Analytics accounts I have come across many reasons to use Event Tracking, so much so that I now wonder why there are still websites out there that do not utilise this fantastic resource. Here, I’m going to explain what it is, the benefits, the code and examples, covering my favourite things to use Event Tracking for.
Do you have external links on your site? Links to PDFs? Advertisements for other websites? Ever wondered how many people click on these? Well, as they don’t lead to a page on your site you might assume that you cannot track them, however – you can! And it’s not too tricky to implement either.
Free directories are still a good way of building links to your website. There are some good quality free and paid directories out there, here we have listed 100 free directories that tend to actively review and accept submissions. We know it is frustrating when the ones you find are low quality and rarely or never review the submissions.
Please note that some of these may not be applicable for your business whether they are industry specific, missing a related category or country specific. However, this should give you a few ideas and hopefully a number of decent links too. Read more
The value of having a strong Quality Score has increased in recent times, with an article from Larry Kim suggesting that the Cost per Click savings as a result of having a high Quality Score are even greater than they used to be (200% more valuable to be precise!). The only problem is that it has become increasingly more challenging to achieve a high Quality Score compared to past years.
When running an online marketing campaign it is highly likely you will distribute various pieces of marketing material in many places across the web. Let’s say you place display ads of various sizes on a range of websites, place a feature about your product in your monthly newsletter and place an article and advert in the newsletter of an online industry magazine. Whilst it is easy to determine which channel is bringing in more traffic to your landing page (let’s say email drives more traffic than advertising), how do you determine which newsletter is more effective? Yours or the online magazines? Or what banner size is most effective? This is where UTM parameters come in to play!