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Our Digital Marketing Blog
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- Analytics
- 25th Jan 2013
- 59 Comments
The Complete Google Analytics Event Tracking Guide Plus 10 Amazing Examples
Over my time working with Google Analytics accounts I have come across many reasons to use Event Tracking, so much so that I now wonder why there are still websites out there that do not utilise this fantastic resource. Here, I’m going to explain what it is, the benefits, the code and examples, covering my favourite things to use Event Tracking for. -
- Social Media
- 23rd Mar 2012
- 9 Comments
Top Free Online Audio Editing Tools
In keeping with my previous blog post about online video editing software, I’ve researched and compiled a list of great online audio editing software that you can use for free on your digital projects. Read more -
- Social Media
- 18th Apr 2011
- 28 Comments
Top Free Online Video Editing Software
So you want to take your first steps into video editing but don’t fancy paying for expensive software to install on your PC (that probably won’t even run very well because you failed to notice the required high minimum specification of the software and you need to buy more RAM and a faster graphics card). Read more
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- Analytics
- 10th May 2011
- 10 Comments
How to Track Clicks on a Link in Google Analytics
Do you have external links on your site? Links to PDFs? Advertisements for other websites? Ever wondered how many people click on these? Well, as they don’t lead to a page on your site you might assume that you cannot track them, however – you can! And it’s not too tricky to implement either.
There are two different ways that you could do this; you can either use Event Tracking or Virtual Pageviews. There are pros and cons to both methods and it will depend on the content as to which method you will want to use. This post will take you through how to set up tracking for both methods, if you’re looking to track other links, look out for another post later on!
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- SEO
- 15th May 2013
- Comment
78% of CMO's See Custom Content As The Future Of Marketing (Infographic)
It’s Guest Post Time!The above is just one of the great statistics in our guest Infographic this time from Demand Metric. It’s not just managers who love content either, in fact 70% of customers said they felt closer to a company as a result of content marketing
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- Analytics
- 16th Apr 2012
- 16 Comments
15 Ways to Sell or Promote your Products Online
If you run a large ecommerce website or just sell products online in your spare time at home, there have never been a greater number of places to promote or even sell your products online. -
- Paid Search
- 18th Mar 2013
- 4 Comments
The Full Guide to Remarketing in Google Analytics and AdWords
Welcome to the start of our focus on PPC, a week devoted to nothing but paid search. First up we have Anna who is looking at how to use the incredibly powerful remarketing features in Google Analytics to create laser focused advertising on Google AdWords. -
- SEO
- 13th May 2013
- 3 Comments
Essential 2013 SEO Health Check Guide
2012 was a year of change for the SEO industry and it already feels as though 2013 will be every bit as turbulent. It has never been more important to ensure your site’s SEO is healthy.This guide is intended as a comprehensive resource for carrying out a review of your site’s health and SEO performance. It is also designed to ensure that your site is not just healthy now, but will hold up against the promise of more Google algorithm updates and be protected against manual penalties. You can also download my free PDF checklist to use alongside your own SEO health review.
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- SEO
- 5th Sep 2012
- 16 Comments
A Brief Guide to Robots.txt and Five Mistakes to Avoid
It’s Guest Post Time!Irish Wonder explains the origins of the Robots.txt file, why it’s one of the most important SEO documents you’ll ever write, and five mistakes that can damage your site.
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- SEO
- 24th May 2013
- Comment
Feel The Fear And Disavow: Why You Have To Use The Google Disavow Tool
With the next Penguin update now live it is important that site owners are comfortable with the quality of their backlinks. If you fear you may have unnatural links one option is to disavow the source in Google Webmaster Tools. This post will look at the benefits of using the Disavow tool and why you shouldn’t be afraid of using it. Read more -
- Brand
- 21st May 2013
- Comment
The Cambridge Satchel Company: The Social Object Master Class
Or How The Cambridge Satchel Company Succeeded In Spite Of (And With Some Help From) Google. Right now Google can play a massive part in small business success and failure, so to understand the role they play I thought I’d take a look at one recent success story and the role Google played and the extent the business helped themselves.
