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Our Digital Marketing Blog
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- Analytics
- 25th Jan 2013
- 62 Comments
The Complete Google Analytics Event Tracking Guide Plus 10 Amazing Examples
Over my time working with Google Analytics accounts I have come across many reasons to use Event Tracking, so much so that I now wonder why there are still websites out there that do not utilise this fantastic resource. Here, I’m going to explain what it is, the benefits, the code and examples, covering my favourite things to use Event Tracking for. -
- SEO
- 13th Jun 2013
- 4 Comments
A Guide To Structured Data Markup Implementation Methods
Structured data is becoming ever more prominent. You see it (or don’t if it’s implemented correctly) on a lot of sites and it helps search engines to better understand elements of a site’s structure. The search engines then use the structured data in the search results as rich snippets alongside the normal result or they use them to provide more relevant results for the user. -
- Analytics
- 14th Jun 2013
- Comment
Getting Started Guide to Google Tag Manager for Google Analytics
With a number of advancements in Google Analytics technology recently, I wanted to write this post to bring together how you can make the most of some of these new and exciting features through a simple implementation guide. -
- Paid Search
- 18th Mar 2013
- 4 Comments
The Full Guide to Remarketing in Google Analytics and AdWords
Welcome to the start of our focus on PPC, a week devoted to nothing but paid search. First up we have Anna who is looking at how to use the incredibly powerful remarketing features in Google Analytics to create laser focused advertising on Google AdWords. -
- Social Media
- 23rd Mar 2012
- 9 Comments
Top Free Online Audio Editing Tools
In keeping with my previous blog post about online video editing software, I’ve researched and compiled a list of great online audio editing software that you can use for free on your digital projects. Read more -
- SEO
- 11th Jun 2013
- 7 Comments
Mastering Local SEO - A Complete Guide (#EdgeBristol)
This morning I am speaking at the On the Edge conference in Bristol on the subject of Mastering Local SEO. This post contains my slides and a summary of the presentation.Local SEO has evolved over the last year. Now more than ever online businesses need a local search strategy, regardless of whether they are targeting a nationwide, international or local audience.
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- Analytics
- 10th May 2011
- 11 Comments
How to Track Clicks on a Link in Google Analytics
Do you have external links on your site? Links to PDFs? Advertisements for other websites? Ever wondered how many people click on these? Well, as they don’t lead to a page on your site you might assume that you cannot track them, however – you can! And it’s not too tricky to implement either.
There are two different ways that you could do this; you can either use Event Tracking or Virtual Pageviews. There are pros and cons to both methods and it will depend on the content as to which method you will want to use. This post will take you through how to set up tracking for both methods, if you’re looking to track other links, look out for another post later on!
Read more
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- Analytics
- 17th Jun 2013
- Comment
Ten Types Of Analytical Weaponry To Help Maximise Conversions
Without a comprehensive arsenal of analytical weaponry it is likely that you will never achieve your full potential as a site. Maximising conversions requires a good understanding of user behaviour patterns but luckily a plethora of tools are available to help you achieve this. -
- Analytics
- 16th Apr 2012
- 17 Comments
15 Ways to Sell or Promote your Products Online
If you run a large ecommerce website or just sell products online in your spare time at home, there have never been a greater number of places to promote or even sell your products online. -
- Social Media
- 18th Apr 2011
- 28 Comments
Top Free Online Video Editing Software
So you want to take your first steps into video editing but don’t fancy paying for expensive software to install on your PC (that probably won’t even run very well because you failed to notice the required high minimum specification of the software and you need to buy more RAM and a faster graphics card). Read more
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- SEO
- 30th May 2013
- 18 Comments
Who says SEO isn’t fun?… Well a few people I suppose…. But what do they know! After winning Sitevisibility’s Brighton SEO joke competition I thought I would share some of the SEO & PPC related jokes I have come up with over the last few months. A few of the team also got involved with their own jokes. Some of these are hilarious…Others, not so much; but nonetheless I’m sharing them. Feel free to use the ‘Tweet This’ button to share them too!.. Even the bad ones!
