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Over my time working with Google Analytics accounts I have come across many reasons to use Event Tracking, so much so that I now wonder why there are still websites out there that do not utilise this fantastic resource. Here, I’m going to explain what it is, the benefits, the code and examples, covering my favourite things to use Event Tracking for.
Do you have external links on your site? Links to PDFs? Advertisements for other websites? Ever wondered how many people click on these? Well, as they don’t lead to a page on your site you might assume that you cannot track them, however – you can! And it’s not too tricky to implement either.
Google Analytics doesn’t just provide you with website insights, it’s incredibly valuable to the commercial success of your business. From marketing campaign optimisation through to budget allocation, let’s take a look at how Google Analytics can benefit your business.
Since Broadband became the standard, web users have expected websites to load within a couple of seconds. Slow loading pages can have a surprisingly dramatic effect on the number of users who will purchase from your website. This means that slow sites are less effective at delivering a positive return on investment.
Today we welcome Amy Fowler onto the Koozai blog to talk about the complexities of dating Sheldon Cooper. Oh wait. It’s a different Amy Fowler, which is why we asked her to discuss the complicated world of having an online presence when someone famous shares the same name.