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Over my time working with Google Analytics accounts I have come across many reasons to use Event Tracking, so much so that I now wonder why there are still websites out there that do not utilise this fantastic resource. Here, I’m going to explain what it is, the benefits, the code and examples, covering my favourite things to use Event Tracking for.
Local SEO has evolved over the last year. Now more than ever online businesses need a local search strategy, regardless of whether they are targeting a nationwide, international or local audience.
With a number of advancements in Google Analytics technology recently, I wanted to write this post to bring together how you can make the most of some of these new and exciting features through a simple implementation guide.
Structured data is becoming ever more prominent. You see it (or don’t if it’s implemented correctly) on a lot of sites and it helps search engines to better understand elements of a site’s structure. The search engines then use the structured data in the search results as rich snippets alongside the normal result or they use them to provide more relevant results for the user.
Do you have external links on your site? Links to PDFs? Advertisements for other websites? Ever wondered how many people click on these? Well, as they don’t lead to a page on your site you might assume that you cannot track them, however – you can! And it’s not too tricky to implement either.
There are two different ways that you could do this; you can either use Event Tracking or Virtual Pageviews. There are pros and cons to both methods and it will depend on the content as to which method you will want to use. This post will take you through how to set up tracking for both methods, if you’re looking to track other links, look out for another post later on!
Who says SEO isn’t fun?… Well a few people I suppose…. But what do they know! After winning Sitevisibility’s Brighton SEO joke competition I thought I would share some of the SEO & PPC related jokes I have come up with over the last few months. A few of the team also got involved with their own jokes. Some of these are hilarious…Others, not so much; but nonetheless I’m sharing them. Feel free to use the ‘Tweet This’ button to share them too!.. Even the bad ones!
Without a comprehensive arsenal of analytical weaponry it is likely that you will never achieve your full potential as a site. Maximising conversions requires a good understanding of user behaviour patterns but luckily a plethora of tools are available to help you achieve this.