Koozai is a UK digital marketing agency that helps established businesses turn disconnected, underperforming marketing into measurable commercial growth. Founded in 2006 and based in Hampshire, we work with companies across the UK that are already investing in SEO, paid media, content, and digital PR, but not getting the commercial results those investments should produce.
Rated 4.8/5 on Google and trusted by hundreds of SMBs and large enterprises over nearly two decades, we are an integrated team of specialists who work together, because fragmented marketing produces fragmented results, and in the age of AI search, that cost is impossible to ignore.
Since 2006, Koozai has been one of the UK’s most trusted digital marketing agencies, built on a simple principle that has become more important, not less, as the industry has changed: that SEO, content, digital PR, and paid media produce better results when they work together than when they operate in silos.
We have been a lasting presence in the search marketing industry since the early days of mainstream broadband, standing apart from the agencies that grew fast and disappeared faster. Over nearly two decades we have worked with hundreds of brands, won awards at the UK Search Awards and The Drum Search Awards, and had our expertise featured by the BBC, the Guardian, Sky News, Search Engine Land, Ahrefs, Moz, and others.
Koozai team members regularly contribute to industry thinking on integrated search strategy, AI visibility, and the future of digital marketing. We don’t just follow where the industry is going. We help shape the conversation.






Koozai’s expertise has been called upon by mainstream and search industry media too, such as the BBC, the Guardian, Search Engine Land, Search Engine Watch, Sky News, the Drum, Search Engine Round Table, Ahrefs, Moz, and others. However, we’re most proud of the fact that we’re still providing our clients with quality SEO, Digital PR, Content Marketing, Paid Search, Paid Social, and Website Development services and investing in our teams’ skills so that they remain at the top of their game.
The problem most of our clients share when they come to us isn’t that their SEO is broken, or their paid campaigns are failing, or their content isn’t good enough. It’s that their channels are operating independently; each one optimising for its own metrics, each one reporting separately, and nobody joining the dots between them.
AI search has made this problem newly visible. AI systems build their understanding of a brand from the totality of signals across the entire web; your own website, third-party citations, structured data, external authority, and the consistency between all of them. A fragmented marketing operation produces a fragmented brand presence that AI can’t confidently represent or recommend. The brands ranking in the SERPs and appearing in AI-generated answers are, almost without exception, the ones whose marketing has been building a coherent, consistent signal over time.
Our answer to that is genuine integration. At Koozai, SEO, content, digital PR, and paid media specialists work together as one team — not in competition with each other, not reporting separately, not pretending a spreadsheet tells a coherent story. We combine experienced, commercially focused expertise with smart use of AI and data to help businesses make better decisions, move faster, and focus on what actually works.
We also specialise in website migration SEO, one of the highest-risk moments in a brand’s digital life. Our proprietary SAFE SEO Migration Method™ protects organic visibility and AI citation equity through site relaunches, platform changes, and domain migrations, and provides structured recovery for brands where a migration has already caused traffic loss.
Koozai was founded in Southampton, Hampshire in 2006 by digital marketing entrepreneur and published author Ben Norman.
Today the agency is led by Managing Director Sophie Roberts, a seasoned marketer with over 28 years of experience working with brands including Golden Wonder, Rationale Ovens, Airfix and Humbrol, and Victorinox Swiss Army Knives.
Sophie leads a broad team of digital specialists, each with significant experience in their discipline and, critically, in working alongside specialists in other disciplines. This is not an agency where the SEO team and the paid media team operate entirely separately with separate goals. It is an agency where those teams share strategy, share data, and are measured on the same commercial outcomes.
Our specialists work across SEO, digital PR, content marketing, paid search, paid social, and website design and development; with particular depth in AI search visibility and website migration SEO, two of the areas where the gap between specialist and generalist expertise has the most direct commercial consequence.
With an average client lifetime of four years, an average employee tenure of seven years, and 90% staff retention over the past twelve months, Koozai is built on the kind of continuity that produces better results; because the people who understand a client’s business properly in year three are more valuable than the people who are still learning it in year one.

Every business we work with has different goals, different competitors, and different gaps between where their marketing is now and where it needs to be. Our approach starts by understanding that gap, not by applying a template.
We begin with listening. What are the commercial outcomes that matter? Where is current marketing activity falling short? Which channels are working in isolation that could be working together? From that conversation, we match your needs to the specialists in our team best placed to deliver on them, and we build a strategy around evidence, data, and our experience of your sector, not around what we happen to sell.
Every Koozai client has a dedicated client services contact, alongside direct access to the specialists doing the work. This matters because the questions that arise during a campaign; about strategy, about results, about what to do next, are best answered by the people with the expertise to answer them accurately, not filtered through several account management layers.
We are large enough to have genuine specialist depth across every channel. We are small enough that every client is important, every strategy is tailored, and the managing director knows your name.
We have worked with brands across almost every sector of the UK economy since 2006. From household names to emerging businesses, from national enterprises to regional specialists.
Clients we have worked with include TUI Travel, Papa Johns, Travelbag, the Victoria and Albert Museum, Bandai, Srixon Sports, Cambridge University, Stannah, Cofton Holidays, GenesisCare, Better2Know, Havwoods, and many others.
We have particular depth and proven results in B2B, healthcare, travel and tourism, hospitality, and the built environment; sectors where buying cycles are long, trust matters significantly, and the connection between marketing activity and commercial outcome requires specialist understanding to manage well.
Our case studies across these sectors include work that has driven measurable improvements in qualified leads, organic revenue, conversion rates, and AI search visibility.
Whether you are an SMB investing in digital marketing for the first time or an established enterprise looking for a better return from an existing investment, the chances are we have worked with a business facing similar challenges before.







While there are too many to mention here, some of the industries we’ve worked in most prominently include e-commerce, travel, healthcare, hospitality, finance, leisure, motoring, construction, technology, fitness, and others.
Here’s an example of a handful of the publications Koozai has been featured in:






In addition to being official Google Partners, we’re proud to come highly rated by many of our clients, as well as our partners in the digital marketing industry. But don’t just take our word for it. Visit our testimonials page to find out what our clients have been saying about us.
Koozai is committed to reducing its environmental impact. We support wind and solar power projects in India as part of our carbon offset programme, and as a remote-first team since 2018, we have eliminated the daily commuting and office energy consumption that characterises most agencies of our size. We take sustainability seriously not just as a business value but because many of the clients we work with, particularly in healthcare, hospitality, and B2B, are themselves accountable to stakeholders for their environmental commitments, and we want to be a partner they can be proud of.
If your business is investing in digital marketing but not seeing the commercial results those investments should produce, we would like to talk. Not to pitch you a template solution, but to understand where the gap is and whether we are the right team to close it.
Call us on 0330 353 0300, email info@koozai.com, or fill out our contact form. Our average client has been with us for four years. Conversations that start well tend to go that way.
Our team of experts are here ready to help you maximise your ROI and inject new marketing strategies into your business.
Get in touch to find out more.









Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.


