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Using GTM To Help With Redesigns

Uncategorized 21st Oct 2020

(This is the transcript from our new video so it may not read as well as a normal blog post would)

Hi, it’s Gary here, a Senior Organic Data Specialist through Accusoft. Today, I’m just going to walk through tips for Google Tag Manager when it comes to tracking tips for site redesigns and basically how users are interacting with your website. So in Google Tag Manager you’ll have your variables, and this is just going to use the built-in ones in Google Tag Manager. So when you go to configure these, you can pick from the built-in list here. So you’ve got your standard ones, like page URL, page path events, container ID, things like that. But I just want to focus on a couple of ones for how, for tracking on how users use this website. So you have things like the form section here, those, the clicks as well, videos as well for tracking embedded YouTube videos, things like that. So we’re just going to activate all these for now, just scrolling. So the good thing about all these built-in variables is that you can pretty much use a combination of any of them to track pretty much any aspect of your website. So some of them are pretty straightforward, such as the video ones. These show where the videos come from, URL titles, duration of interactions, such as what can be used for interactions like playing, pausing, and so how much has passed on the video with the video percent. Similarly, with the scrolling you can see how users are viewing the content on your website. So you can either do this by depth units or depth threshold. To use a depth threshold and do say 25, 50, 75 and 100 percent. So then you can basically see if the user’s gone to halfway. So three about the, then 75 sort of here, and 100 sort of rarely use all the way down to the bottom. If you would just to like here not quite at the bottom, so that wouldn’t trigger the hundred percent. But yeah, all these firing off events are good to see which pages people are actually scrolling down. And so you could get page views on this slash collection, slash men’s URL. But if you’re not actually getting any users going down past say 50% then that might mean this lung kit is, you know, never seen. So you can kind of use the scroll to see which bits of content are viewed. So similarly on a blog page. So I’ll just open up a blog here. And if you have this set to the scroll thresholds, then you’ll be able to see how far people, how far down people read. So again, if you’ve got some embedded links or something further down here, and only say 20% of people are actually going past the 50% mark, then you’ll know that something, that might people actually seeing those links. So the scroll that there’s just a good way to see how far down people go, basically. The next really good thing which I like to do is tracking different click element classes. So we’ll just go back to product listing on here. Obviously not using preview mode at the moment in Tag Manager, but if you do, and you click on your website, and you’re tracking all the clicks, you can see specific click elements and IDs and things like that, it’ll be good to track what people are like click on these interactive parts of the website. So, for example, the sort by the top right on here, you could just pull through what the user actually click on on this click ID, just to see how, which one, how people are sorting them and which ones aren’t used, basically. So this might be able to make your default sort of view on a page, rather than best-selling, if everyone’s going on to it and clicking low to high, they might make that one the default. Similarly, if you’re look, if everyone’s clicking through on say men shorts on here, then it might be worthwhile to get that a bit more prominent on the website. So if you just got like men’s, women’s bought, this is a lot of your traffic going through to that, then yeah, you want to get some more links onto that. Obviously these, some of these elements can be seen through analytics, but not all of them, not directly anyway. So you might have, you know, this product page on protein from the homepage, but if you’ve got other links on the home page, you don’t know which one they’re pressing. So you can just track the click IDs of sort of your banner ads, larger sections on your home page, even things which aren’t links. So let’s just go to a page there’s some content on. So if people are, you can make it so when people click on say these descriptions, it can pull through, that data through with your click text, just as an event in Google Analytics, you know, basically see if people are looking on these, but it’s a lot, they might expect it to be a link. Similarly with images, if you had a website where these images don’t open up, sorry, change on a bit above or if they just sort of hover over or basically any element on your website which looks like it could be interacted with, but maybe isn’t, you can just see where people are clicking on them with these click element click text, and a combination of these things. So it’s a bit hard to go into specifics without looking at an individual website, but hopefully these kind of give you some ideas as to what to look for with Tag Manager and segue events on your website to help with redesigns and basically future development work, as well.

Gary Hainsworth

Senior Organic Data Specialist

If you're after someone to chat guitars with, Gary's your man. When he isn't playing guitar, or bass, he's trying his hand at modifying them. He's even made one from scratch once. He relates strongly with the humble and kind hedgehog, who also happen to be as prickly as his musical taste; anything loud, fast and angry.

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