How To Create Great Quality Content

Content Marketing Blog, Quick Vids 15th Mar 2017

Koozai > Koozai TV > How To Create Great Quality Content

(This is the transcript from our new video so it may not read as well as a normal blog post would)

You’ve all heard the expression that content is king. And we know that one of the best ways to engage our audience’s, to bring people in, to get them excited about our businesses is to create great quality content that you put out on your channels. Today’s video is going to give you three tips on how to structure that content. And it doesn’t matter whether it’s a podcast, whether it is a written piece for a blog, a newspaper article, or it’s a video. There are some tools and techniques that you can use to help enhance your content and your message. So we’re going to cover how do you begin, how do you structure your message, and how do you close that creates action.

When you see someone present, what you often hear them say right at the start is something along the lines of, “hello, my name’s Alan and I’m here today to talk about”, and it’s the most boring way to start a presentation. And you see podcasts that start with all about the person who creates the podcast, presentations that start that is all about the presenter, blog articles start that’s all about the writer. No one cares about you until you’ve grabbed their attention. So what you need to do right the start of whatever content you’re producing is to grab someone’s attention. And the best way to do that is to tell them why they should listen. What’s in it for them? What are they going to get out of listening to you? So my number one tip for creating content is to start with the why. Why should someone listen to you?

So one of the most powerful structures that you can use to put your content into is called a triad. Have you heard of the triads? Not the Chinese mafia, in speaking terms, in writing terms, a triad is a group of three things. So you will have heard famous speeches that starts, “friends, Romans, and countryman, lend me you ears”. And it goes on, “stop, look, and listen”, “government of the people, for the people, and by the people”. What’s important when you’re buying a home? “Location, location, location”. Memorable things are grouped into threes.

So one of the things you can do with your content is to have a powerful opening. And then to structure what comes afterwards with your three key points, the three things you want people to remember. The three key things, the messages you want people to take away. And if you structure things in three, it makes it memorable for your audience. It makes it simple and easy for you to write it.

What are the two most important points in any piece of content It’s the very first thing you say whether it’s written, in a podcast, or a video. That sets the tone for what’s coming up ahead and it grabs your audience’s attention. And the second most important point is the very last thing you say. It’s the close. The close is what inspires action. It’s what keeps the conversation with your audience going. It’s what creates movement from your content. And if you don’t have a valuable close that shows where people go next, then there’s no point creating the content, because the purpose of the content is to create some kind of action with your audience.

So what you want to do at the end of the videos? Well you could come up with a challenge for your audience, and you say I challenge you to do this. You could say get in touch for more advice and you could ask them to speak to you. You could drive them to put comments below. You could ask them to subscribe to your channels. There’s so many different actions you could get people to take, but what you have to do at the end of every piece of content written, podcast, or video is close with a specific action. If you don’t do that are wasting your time creating content.

So Koozai creates a great range of videos for you. And they do stuff on SEO, digital content creation, and all sorts of different subjects. So if you sign up to their newsletter, you’ll be kept informed of the latest videos and content that will help you grow your business.

What do you think?

Latest Videos

Aspect Ratio Fix

Stacey Cavagnetto

How To Write Better Blog Content

Aspect Ratio Fix

Kelly-Anne Crean

How to use the TRIM function in Excel


Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

We create cutting edge, award-winning digital marketing campaigns

Download Your Free Whitepaper

The Complete Guide To Content Marketing


Call us on 0330 353 0300, email or fill out our Contact Form.

Map of Hampshire Digital Marketing Agency
Hampshire Digital Marketing Agency
Merlin House 4 Meteor Way Lee-on-the-Solent, PO13 9FU, UK
Map of Lancashire Digital Marketing Agency
Lancashire Digital Marketing Agency
Cotton Court Business Centre Church Street, Preston Lancashire, PR1 3BY, UK
Map of London Digital Marketing Agency
London Digital Marketing Agency
Albert House 256 - 260 Old Street London, EC1V 9DD, UK

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross