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How To Create Great Quality Content

Content Marketing, Quick Vids 15th Mar 2017

(This is the transcript from our new video so it may not read as well as a normal blog post would)

You’ve all heard the expression that content is king. And we know that one of the best ways to engage our audience’s, to bring people in, to get them excited about our businesses is to create great quality content that you put out on your channels. Today’s video is going to give you three tips on how to structure that content. And it doesn’t matter whether it’s a podcast, whether it is a written piece for a blog, a newspaper article, or it’s a video. There are some tools and techniques that you can use to help enhance your content and your message. So we’re going to cover how do you begin, how do you structure your message, and how do you close that creates action.

When you see someone present, what you often hear them say right at the start is something along the lines of, “hello, my name’s Alan and I’m here today to talk about”, and it’s the most boring way to start a presentation. And you see podcasts that start with all about the person who creates the podcast, presentations that start that is all about the presenter, blog articles start that’s all about the writer. No one cares about you until you’ve grabbed their attention. So what you need to do right the start of whatever content you’re producing is to grab someone’s attention. And the best way to do that is to tell them why they should listen. What’s in it for them? What are they going to get out of listening to you? So my number one tip for creating content is to start with the why. Why should someone listen to you?

So one of the most powerful structures that you can use to put your content into is called a triad. Have you heard of the triads? Not the Chinese mafia, in speaking terms, in writing terms, a triad is a group of three things. So you will have heard famous speeches that starts, “friends, Romans, and countryman, lend me you ears”. And it goes on, “stop, look, and listen”, “government of the people, for the people, and by the people”. What’s important when you’re buying a home? “Location, location, location”. Memorable things are grouped into threes.

So one of the things you can do with your content is to have a powerful opening. And then to structure what comes afterwards with your three key points, the three things you want people to remember. The three key things, the messages you want people to take away. And if you structure things in three, it makes it memorable for your audience. It makes it simple and easy for you to write it.

What are the two most important points in any piece of content It’s the very first thing you say whether it’s written, in a podcast, or a video. That sets the tone for what’s coming up ahead and it grabs your audience’s attention. And the second most important point is the very last thing you say. It’s the close. The close is what inspires action. It’s what keeps the conversation with your audience going. It’s what creates movement from your content. And if you don’t have a valuable close that shows where people go next, then there’s no point creating the content, because the purpose of the content is to create some kind of action with your audience.

So what you want to do at the end of the videos? Well you could come up with a challenge for your audience, and you say I challenge you to do this. You could say get in touch for more advice and you could ask them to speak to you. You could drive them to put comments below. You could ask them to subscribe to your channels. There’s so many different actions you could get people to take, but what you have to do at the end of every piece of content written, podcast, or video is close with a specific action. If you don’t do that are wasting your time creating content.

So Koozai creates a great range of videos for you. And they do stuff on SEO, digital content creation, and all sorts of different subjects. So if you sign up to their newsletter, you’ll be kept informed of the latest videos and content that will help you grow your business.

Cat Birch
About the author

Cat Birch

Cat loves to spend time on the water, especially stand up paddleboarding – you can usually find her out on the River Hamble, or trying her hand at golf! Cat lives in high heels – unless she’s paddling of course! And when she’s at home, she’s probably making THE BEST Yorkshire Puddings (her words, obviously!).

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