If you’re looking to engage a local audience with digital PR services, then our award-winning team is here to help. Whether you work for a local company or a larger organisation looking to build their profile in key UK regions, our experienced PR team has the contacts and know-how to get you in front of the right journalists.
Koozai is an award-winning agency with a PR team who have been in the business of promoting brands online and in regional media across the UK since 2006.
Regional PR is a powerful tool for engaging communities, reaching new audiences, positioning brands as thought leaders and generating a ‘buzz’ in local areas that are valuable to you.
However local PR is about so much more than profile building, as citations and backlinks built up in local publications also add authority to your website. This can help you to rank more competitively for local search terms, driving traffic and relevant local leads to your website.
Whatever your niche, we work with clients from a diverse range of industries in a number of different locations across the UK. All of this means that we regularly secure placements in the UK’s most influential regional media (as well as national!) in towns and cities across the country.
We are very lucky to work with Cofton Holidays. After discussing strategy with the client, we noted a requirement to be visible to people looking for a UK-based holiday not just across the summer months, but in the winter too. They wanted to position themselves as a go-to family and couples’ holiday destination, year-round.
The travel and tourism marketplace in the UK is teeming with competitors looking to achieve the same goal, so Koozai wanted Cofton to stand out.
The second challenge was around the global pandemic, the government enforced lockdown and the closure of businesses. In spite of this, we continued to work with Cofton Holidays throughout the period of lockdown, thinking of ways that we could increase visibility, with additional focus on producing effective PR campaigns.
Koozai has really helped to highlight Cofton in a very difficult market, the coverage has been fantastic and has made a huge difference to our digital PR strategy, we’re certainly excited to continue working with them in the future.
Chris JefferyPark Director
Local PR is all about building your brand image and reach within a local community. It is also about building relationships with local media and securing coverage in regional news outlets. In addition to brand positioning, local PR can be used to build links in local news outlets that support your local SEO strategy. In a nutshell, local PR is all about using traditional and digital PR tactics to focus on raising a company’s profile in a specific geographical area.
Most likely, yes. Local PR has obvious benefits for local businesses that want to engage their local community to build their brand, drive sales, or to build local backlinks as part of their SEO strategy. However, larger businesses can benefit from local PR too, particularly if they offer services or products at a local level. Often, consumers are more engaged with their local media and building local links will help support your website to rank competitively for lucrative local search terms.
Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?