Helping you to shape opinions, reach new audiences, position your brand as a thought leader and drive interest in your products, services or causes.
If you’re looking to build your brand name or engage new audiences with quality digital PR, you’re in the right place. Koozai is an award-winning agency with a well-established PR team who’ve been in the business of driving greater public awareness for our clients and securing top tier media placements since 2006.
At Koozai, we understand how to use PR as a powerful tool to shape opinions, reach new audiences, position brands as thought leaders and drive interest in your products, services or causes important to your business. Increasingly, PR is also key in driving SEO performance and lending credibility to your brand in the eyes of consumers who are faced with more choice than ever before.
Whether you’re a challenger brand just getting started with PR, or an established brand looking to make more inroads with the media, our PR experts have the breadth of experience, contacts and know-how to get you in front of the right journalists and in the right publications. Our talented PRs come from both digital and traditional PR backgrounds too, meaning that you’ll benefit from a wide range of contacts and expertise to build your brand awareness.
We don’t specialise in PR for just one industry; we have a strong track record of delivering impressive PR results for clients in the e-commerce, retail, construction, finance, health, technology, travel, hospitality and lifestyle spaces. Whatever niche you’re in, our diverse client portfolio means that we regularly secure placements in the UK’s most influential national, regional and specialist trade media publications.
If you’re looking to drive online performance and build brand awareness, then you’ll also be pleased to hear that our PR and SEO experts often work collaboratively to prioritise the acquisition of backlinks for our clients to support their SEO strategies. So if you’re in need of backlinks to strengthen the authority of your website, then our team can help with that too. If you want to find more about ways to build brand awareness through a decent PR strategy, here are five questions to ask yourself when creating a PR strategy.
Leading long-haul luxury travel specialist, Travelbag, was launched in 1979 with the specific aim of transforming the travel industry by creating a series of bespoke luxury holidays with a difference. Now the UK’s leading long-haul travel company, Travelbag is continuing to make waves in the travel industry.
Driving relevant online traffic, top tier media coverage and backlinks for the Travelbag brand in a highly competitive market was no mean feat. But it was a challenge that the Koozai team welcomed from the beginning. The Koozai team set out to create content, PR and SEO campaigns that were interesting, exciting and that would appeal to Travelbag’s audience and top tier online media alike. The key to this was developing a series of interactive hero content assets that were both visually-rich and educational. These assets needed to achieve greater exposure through targeting keywords, increase audience engagement and improve domain authority by securing a variety of high-quality links from the press. A mixture of supporting content could also be provided to assist with the Digital PR push.
MyHealthcare Clinic provides high quality, affordable private healthcare services across its two clinics in Wandsworth and Fulham, London. Established in 2013, MyHealthcare Clinic is aiming to change the face of private healthcare with a seven-day offering, early and late opening times, and access to medical, dental and specialist services under one roof.
Health journalism is a noisy space. Several of MHC’s competitors have already established themselves as regular contributors to key national publications, so generating high profile exposure for MHC’s team of medical experts was going to be a challenge. Luckily, Koozai’s Digital PR team were born ready for challenge!
We are delighted to work with Koozai and thrilled with the results that the Race of Discovery campaign generated. We were pleased to see the Travelbag brand mentioned in a variety of publications, including national titles, and are looking forward to seeing the results of our future campaigns with Koozai.
Betsie BarrBrand and Campaign Marketing Manager
Koozai has really helped to highlight Cofton in a very difficult market, the coverage has been fantastic and has made a huge difference to our digital PR strategy, we’re certainly excited to continue working with them in the future.
Chris JefferyPark Director
We have been working with Koozai for the best part of a year on our SEO and PR project. Our team is very happy with the results particularly PR with which we are continuing to see outstanding results in a very competitive industry.
The team have been really easy to work with and have a really refreshing attitude and have been great problem solvers. I have found every member of the team knowledgeable, helpful and invested in helping our brand to succeed.
Cara HernonMarketing Executive
Driving traffic and leads to your business is key for commercial success. However the abundance of consumer choices often means that it’s the brands that are seen as most credible that come out on top. As well as driving brand awareness and contributing to sales, PR is all about building brand image and positioning your business as credible, a thought leader and an expert in its field. The acquisition of backlinks via PR activity is also crucial to the success of your SEO strategy and driving online performance.
There are many PR strategies that you can use to build brand awareness for your business. The most appropriate strategy will depend on the type and size of your business. However, thought leadership PR and creative PR campaigns are often an effective strategy for putting your clients at the forefront of the news agenda and topics that your key audiences care about.
Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?