Digital Marketing Glossary

All #0-9 A B C D E F G H I J K L M N O P Q R S T U V W X

Web browser

Web browsers are what we use to access or ‘browse’ the internet. For example, Google Chrome, Safari, Bing, FireFox are all examples of web browsers.

Web design

Web design is essentially creating everything needed to build, launch, and run a website. This can encompass a huge variety of skills and requirements, just some of which being graphic design for web, coding and software, user experience and SEO. Web design as a whole will include different expertise across different teams, it’s not a one person job!

Web directory

A list of categorised websites with contact details.

Web hosting

the business of providing the storage, connectivity, and services necessary to serve files for a website.


An online seminar where the host can present to anyone in the world over the internet.


Someone who is responsible for a website. They could be a developer, an admin, the website owner and more.

Website traffic

How many visitors your website receives. This can then be compared year or year, quarter on quarter or seasonally.

White hat SEO

Ethical and professional SEO techniques that reflect ‘best practice’ marketing efforts.


An in-depth guide or report that focuses on educating the reader a specific topic. They can also look to present a problem and offer a solution.


a utility that returns ownership information about second-level domains.


A wireframe is effectively a blueprint of a website. Wireframes are a visual representation of where content elements will sit on a specific page of a website.

Word-of-Mouth Marketing

When a brand relies on people talking to their friends and family about it in a positive manner.

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

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