Value Proposition
Your unique promise of value - why a customer should choose you.
Vanity Metrics
Metrics that look impressive such as likes and impressions but don’t necessarily impact revenue.
Vertical banner
Usually found on the left or right hand sides of a webpage, these banners are smaller than skyscraper banners and measure 120×240.
Vertical Market
A niche market or industry for example healthcare or finance.
Video Marketing
Use of video content to promote a brand, improve engagement, or drive conversions.
View-Through Conversion (VTC)
When a user sees an ad (doesn’t click), but later converts via another channel.
Viral content
Viral content is anything posted online that gets shared and viewed tonnes over a short period of time. There are lots of different specifications as to what is considered ‘going viral’, across the different social channels, however, with more and more users everyday, the official number of views to be considered going viral will probably only increase over time. Only a very small percentage of content goes viral (we’re talking like 1% small), so don’t worry if you never get there.
Visibility
How easily a brand or website is found online, especially in search results.
Vlog
Merging the words ‘video’ and ‘blog’ to make vlog – a video blog!
Voice Search
Using a voice command to search the internet, for example using Siri on an iPhone.
We create cutting edge, award-winning digital marketing campaigns
Questions?
Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.
