Off-Page SEO
External signals such as links, any online mentions and PR activity.
Omnichannel marketing
This is where your customers receive a completely seamless (and most importantly the same) experience with a brand, whether they’re using a desktop, mobile, app, in-store, or any other touch point.
On-Page SEO
Essentially optimising your content, the headings of your website, the internal links and keywords.
Open rate
Used in email marketing, this is the percentage of users who have opened your email.
Opt-in
When a user specifically chooses to receive email communication from a brand.
Opt-out
When a user specifically chooses not to receive email communication from a brand.
Optimisation Score (Ads)
A Google Ads rating which indicates how well a campaign is set up.
Organic listing
This is what we aim to achieve in SEO. An organic listing appears on the SERPs without having been paid for – the closer to the top spot the more traffic a site is likely to receive.
Organic Ranking
This is where a webpage appears in search results without paying for ads. A crucial indicator in the success of your digital marketing efforts.
Organic search
This is the same as organic listing, relating to the organise results on a search page.
Organic Traffic
All website visits that come from all unpaid search results.
Outbound link
A link from your website to another website. Also known as external links.
Outreach (Digital PR)
The contacting of journalists and or websites with the aim of securing backlinks and crucially, coverage.
We create cutting edge, award-winning digital marketing campaigns
Questions?
Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.
