Hard bounce
This is related to email marketing and is where an email cannot be delivered for a permanent reason, for example the email address is wrong or recipient unknown. Having a high percentage of hard bounces is not what you want – these can be caused by the email address not existing, or the server blocking delivery.
Hashtag (#)
A hashtag symbol is used on social media indicating a post’s theme, topic, or related topics. A post including a dress might have hashtags such as #fashion #outfit #outfitoftheday. Initially made popular on Twitter but are now used across most social media channels.
Header Response Code
The code a URL returns that indicates whether the page is live or specifies the type of issue if not. E.G: 200, 404, 500
Header Tags (H1, H2, H3 etc)
Formatting tags that structure content and help search engines understand website hierarchy.
Heatmap
A data visualisation of a webpage or email which indicates users’ behaviour through ‘hot spots’ and ‘cold spots’. IE where people have interacted with a page, or not.
Hero Section
This is the top area of a webpage that visitors see first and it typically includes headline and a CTA.
Homepage Authority
The strength of your website’s main page based on its backlinks and relevance.
Hostname
A label attached to a host on the Internet, allowing an individual server to be identified. For example, www.koozai.com is a hostname, whereas koozai.com by itself is a domain name.
House ad
Self-promotional ad a company runs on their own site/network to use unsold inventory.
HREF lang
Set across multiple TLDs to indicate to search engines that each is a foreign language and/or internationally targeted version of the same site.
HTML
Stands for Hypertext Markup Language and is the standard language for websites.
HTML banner
a banner ad using HTML elements, often including interactive forms instead of (or in addition to) standard graphical elements.
HTML5
the latest version of HTML markup used across the World Wide Web. This covers more updated multimedia support and increases readability for users and bots from previous versions.
HTTP
The main protocol for the web
HTTP Status Code
The code a URL returns that indicates whether the page is live or specifies the type of issue if not.
HTTPS
Secure version of the HTTP protocol
Hub Content
This is content which has been created to build engagement and keep users coming back such as blog or series as an example.
Hyperlink
Clickable text or an image that directs a user to another webpage.
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