A worldwide social media networking site launched in America in 2004. Now rebranded as Meta.
Facebook Ads
Paid advertising on Facebook, targeting users based on interests, demographics, or behaviours.
Facebook Pixel (Meta Pixel)
This is the tracking code that measures conversions and enables remarketing.
Favicon
A small icon that appears on the browser tab for websites. These are usually mini brand logos or similar.
Featured snippet
Snippets of information which appear at the top or in highlighted boxes in the search engine results page (SERPs). These address commonly asked questions from users and can appear as short paragraphs, lists or bullet points.
Featured Snippet
The highlighted result at the top of a Google search also referred to as position zero.
First-party data
Data that you have collected yourself about your customers/audience. This data can range from anything to age, location, spending habits, actions on site etc.
Flash
A mostly deprecated multimedia technology developed by Macromedia to allow much interactivity to fit in a relatively small file size.
Follow / No-Follow Links
This indicates whether search engines should or shouldn’t pass authority to a linked page.
Followership
The number of people following a brand or person on social media platforms.
Footer Links
These are links placed at the bottom of webpages which assist navigation and SEO.
Forum
A website where users can post their questions or thoughts on a topic and receive comments and replies from other users. Forums are usually organised into specific themes, but some examples of larger-scale forums are Reddit and Quora.
Freemium
Where users can have access to a basic version of a product or software for free but have to pay for full access.
Frequency cap
restriction on the number of times a specific visitor is shown a particular advertisement.
Frequency (Paid Ads)
The number of times a user sees the same ad within a given period.
Freshness Factor
A Google ranking signal rewarding new or recently updated content.
Friction element
A part of a website that negatively affects users and their opinion of the brand. Common friction elements include slow loading speeds, a cluttered or badly designed website and when parts of the site don’t work properly.
FTP (File Transfer Protocol)
Using an FTP client, you can transfer files between computers and servers, i.e. from a computer to a web server or vice versa
Funnels
Specific marketing techniques designed to funnel prospective customers through different stages towards conversion. Typically, a marketing funnel follows this process: awareness, interest, desire, action and lastly loyalty.
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