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…at least that’s what Biz Stone, one of the co-founders of Twitter had to say at a recent conference.
He said “There are a few reasons why we’re not pursuing advertising; one is, it’s just not quite as interesting to us.”
This is refreshing in the social landscape where many of the social media properties can’t seem to think beyond advertising when it comes to generating revenues.
Obviously, Twitter needs to find streams of income and it’ll be interesting to see what strategies they pursue. With the rising popularity of this microblogging platform, I’m sure they’re not short of innovative ideas.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.