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It’s a big day for social buttons. Up first is Twitter, who have just announced that they will now be offering a follow button for third part sites. Secondly, the much vaunted Google +1 looks set to launch in the United States, bringing about, what we can only assume to be a big change to its SERPs and potentially algorithm.
So what’s the advantage of having a follow button for your website? Well, in the past you could happily point people towards your profile page, where they could make an informed decision on whether to follow you or not. Of course you can still do this, just as you can encourage these visitors to tweet your blog posts or product pages. However, now they can just follow you instantly, eliminating one of the processes that stand in the way of your Twitter profile gaining a new follower.
Google +1 doesn’t need much of an introduction, although if you do want to read more, then you might want to read Tara’s post: Will Google +1 Really Improve Search Relevancy? Essentially it is a voting system in the same mould as a Facebook Like, or possibly even a Digg. If your friends and other social connections +1 a page, then it will appear higher in your searches. Essentially, it is another way of personalising results and bypassing the organic algorithm.
Whilst the Twitter follow button will probably prove reasonably popular, particularly with blog owners and online stores, there is a certain amount of mystery surrounding Google +1. Nobody is quite sure what impact, if any, it is likely to have on SERPs and search behaviour in general. Equally, will people naturally return to the search page to +1 a site that they retrospectively recommend? It’s not hugely likely, although could be easily gamed.
You can download the follow button from Twitter right now. Unfortunately Google users in the UK are unlikely to be able to access +1 instantly, although a full roll out shouldn’t be too far off as long as the Beta tests are successful. This will certainly come under intense scrutiny in the coming weeks, so expect a few updates in the not too distant future.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.