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James Perrin

Twitter Distancing Themselves from Third Party Services

31st May 2011 News, Industry News, Social Media, Twitter 1 minute to read

Two stories surfacing today have revealed that Twitter look set to launch their own photo sharing service, as well as possibly acquire AdGrok, the contextual keyword bidding platform, if rumours are to be believed.

Now given that Twitter seems to be mentioned in no context other than super injunctions and court orders (for what their users have been tweeting about), it comes as a nice surprise to hear their name synonymous with new services and possible buy-outs, other than the murky waters of online libel laws.

The notion of these stories adds to the growing belief that Twitter is looking to develop their own apps and services or simply buy-out popular programmes used by Twitter’s users.

Firstly, it has been reported by TechCrunch that they are going to launch their own photo sharing service. Now photo sharing services such as Yfrogs and Twitpics are incredibly common and not exactly anything new.

However it has been Twitter’s focus to build their own apps to enhance the user’s experience, as opposed to letting alternative apps such as those previously mentioned be the choice for its users. This goes a long way to explain why Twitter recently purchased Tweetdeck for around $40 million. Clearly their intention is to concentrate on building their own apps or simply buy-out the ones that have proved so popular with their existing users.

Secondly, there have been rumours surfacing from news sources today that Twitter are close to buying the contextual keyword bidding platform AdGrok for just under $10 million. AdGrok automates the bidding of contextual keywords on Google Adwords, and an acquisition by Twitter could see the possible monetisation of trending topics and promoted tweets.

At present sites such as Hoot Suite and bit.ly have provided statistical information for users, but the acquisition of AdGrok could see Twitter provide their own data for its users. Furthermore, this purchase could help improve Twitter’s advertising platform and strategy which has come under criticism recently.

Whether the second story is rumour or fact, there seems to be some weight behind it given Twitters current focus. Does this mean that more third party services will be bought out, or will Twitter develop their own apps to compete? Let me know what you think.

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