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For anyone using Twitter, the ability to analyse their data is made very easy, dare I say enjoyable, with Twitter Analyzer.
This free service provides an overview of your Twitter activity, for example, the number of “Tweets” on a given day and the reach of your readers.
There’s a number of icons displayed below the initial entry chart. You can get s snapshot of your most popular topics, analyse how your links and even see the types of groups that the people you follow, or are following you, fall into.
I’m sure that Twitter Analyzer will continue to evolve but it already provides a useful resource for anyone looking to delve deeper on their Twitter stats.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.