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To maintain a fresh and interesting blog these days you need a good source of top quality news sources. Whilst the big guns out there – TechCrunch, Econsultancy and Mashable to name but a few – dedicate time to researching and resourcing the very latest in breaking news, much of the industry remains dependent on re-spinning the latest articles with their own insight.
But with a greater emphasis placed on the immediacy of news, is an RSS feed to most efficient way of unearthing breaking stories any more? RSS will always have a place, it’s where you can go straight to a certain blog and get everything you need in one hit, whilst of course being informed about updates. However, Twitter has now stolen quite a good deal of its thunder.
With quick updates from industry gurus feeding straight through to your screen, with recommendation and insights also on hand, it has become a far more immediate and varied resource. Whilst the premise remains the same, you aren’t restricted to RSS feeds that you’ve previously subscribed to, or, conversely, going through dozens of stories to find one of relevance to you.
Twitter is fast becoming the resource of choice for many industries; but arguably nowhere is this more prevalent than in SEO. Besides being a straightforward news source, it is also an interactive forum where you can quiz and discuss details with those who are really in the know. For this reason there is an obvious shift towards Twitter and the social networking format in general as a definitive source of news as well as marketing and entertainment. Could it usurp the role of RSS? Some might argue that it already has.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.