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To maintain a fresh and interesting blog these days you need a good source of top quality news sources. Whilst the big guns out there – TechCrunch, Econsultancy and Mashable to name but a few – dedicate time to researching and resourcing the very latest in breaking news, much of the industry remains dependent on re-spinning the latest articles with their own insight.
But with a greater emphasis placed on the immediacy of news, is an RSS feed to most efficient way of unearthing breaking stories any more? RSS will always have a place, it’s where you can go straight to a certain blog and get everything you need in one hit, whilst of course being informed about updates. However, Twitter has now stolen quite a good deal of its thunder.
With quick updates from industry gurus feeding straight through to your screen, with recommendation and insights also on hand, it has become a far more immediate and varied resource. Whilst the premise remains the same, you aren’t restricted to RSS feeds that you’ve previously subscribed to, or, conversely, going through dozens of stories to find one of relevance to you.
Twitter is fast becoming the resource of choice for many industries; but arguably nowhere is this more prevalent than in SEO. Besides being a straightforward news source, it is also an interactive forum where you can quiz and discuss details with those who are really in the know. For this reason there is an obvious shift towards Twitter and the social networking format in general as a definitive source of news as well as marketing and entertainment. Could it usurp the role of RSS? Some might argue that it already has.
Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?