We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
To maintain a fresh and interesting blog these days you need a good source of top quality news sources. Whilst the big guns out there – TechCrunch, Econsultancy and Mashable to name but a few – dedicate time to researching and resourcing the very latest in breaking news, much of the industry remains dependent on re-spinning the latest articles with their own insight.
But with a greater emphasis placed on the immediacy of news, is an RSS feed to most efficient way of unearthing breaking stories any more? RSS will always have a place, it’s where you can go straight to a certain blog and get everything you need in one hit, whilst of course being informed about updates. However, Twitter has now stolen quite a good deal of its thunder.
With quick updates from industry gurus feeding straight through to your screen, with recommendation and insights also on hand, it has become a far more immediate and varied resource. Whilst the premise remains the same, you aren’t restricted to RSS feeds that you’ve previously subscribed to, or, conversely, going through dozens of stories to find one of relevance to you.
Twitter is fast becoming the resource of choice for many industries; but arguably nowhere is this more prevalent than in SEO. Besides being a straightforward news source, it is also an interactive forum where you can quiz and discuss details with those who are really in the know. For this reason there is an obvious shift towards Twitter and the social networking format in general as a definitive source of news as well as marketing and entertainment. Could it usurp the role of RSS? Some might argue that it already has.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.