We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Anglo-American Tensions on Twitter
As a nation we generally tend to go for the glass half empty view; inwardly criticising the country’s infrastructure, governance and weather is one thing, but when the attack is from overseas, we Brits aren’t shy in responding.
Humorists on both side of the pond will no doubt enjoy the increasingly personal (and patently ridiculous) attacks from right-wing supporters in the US on our NHS. Our “Orwellian” system of deciding who gains free medical help is indicative of a socialist society, putting the UK in league with Soviet Russia, apparently.
The criticisms have come as a result of President Obama’s radical new healthcare policy, which will effectively provide a far fairer means of providing healthcare support regardless of financial standing or insurance. It sounds good on paper, but of course the financing is going to require wider public funding, something that the right wing supporters see as unconstitutional – amongst other excuses.
Of course this doesn’t have all that much to do with the Internet; well, not until you take a quick look at Twitter. Yes, the parable of modern society has a new chapter with thousands of Britons defending the NHS all the way to the top of the Twitter Trends.
With diplomats unable to provide a voice, the general public has taken umbrage at the misinterpretation of our health system and are sharing it with the world. Twitter is drowning in a sea of emotional patriotism to an oft derided health service; however, this does show how quickly you can turn ideas into reality and let the whole world know about it.
So if you want to show the Americans what you think out our health service, don’t write a letter to the ambassador, don’t protest outside the embassy, get on Twitter. #welovetheNHS.
Share this post
Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
-
Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?