Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels. Step forward Facebook advertising.
In this post I want to give you five good reasons why the vast majority of businesses absolutely must be advertising on Facebook.
The minimum spend on Facebook advertising in the UK is just £1 a day (although it’s even less in the US, as only $1 a day). However, even with this small budget, you can reach thousands of people that meet incredibly specific targeting criteria. You would be lucky to get one click a day in AdWords for that sort of spend.
With multiple bid types available, you can choose the most appropriate bidding structure for your campaign objectives. Currently there are four bid types from which to choose:
With so many options for bidding and budget, it’s important that you choose the most appropriate options for your advertising goals to get the most out of your campaign.
Unlike AdWords, Facebook ads are targeted to the users’ demographic and interests, not what they’re searching for. Because of this, the refinement available to you when you set up the audience targeting for your ads is really impressive. Here are a few great examples of how precisely you can target your ads:
With so many targeting options and combinations available, you can ensure that your budget is only spent on the most relevant audience, meaning you can get value out of even the smallest spend.
Facebook claims to have 1.28 billion active users with over 800 million users active daily. You can all but guarantee that whatever business you run and in whatever industry or niche, a good percentage of your target audience will be on Facebook.
With the sophisticated targeting options available, you can make sure your ads are seen by your specific target audience when they are in a fairly unique relaxed mind-set. Particularly if you operate in a B2B industry, it can be difficult to get your message through in conventional work hours as people are always too busy to be sold to. But when on Facebook, individuals can be subtly advertised too, without the pressure and time-constraints of a work environment.
Whatever you spend on Facebook advertising, the most important thing is that you know exactly what you’re getting out of it. Even though social media is a cheap, powerful and essential business channel, it can typically be difficult to measure ROI for the time and resource invested into maintaining a strong profile and community. However, with Facebook advertising you can clearly see what you have spent and what results it has provided.
From within Facebook Adverts Manager, you can track a huge range of performance metrics to help you gauge performance and measure ROI. The information you are provided with includes:
Make sure you spend some time analysing your advertising performance and try out different ads and targeting to see what works best and gives you the biggest ROI.
As powerful as Facebook’s advertising platform is, it’s surprising how many business are still not using it, or at least not properly. As a result, if your competitors aren’t advertising or doing it well and you can, you gain a fantastic advantage and an opportunity to win business you might have otherwise lost out on.
By getting people’s attention, increasing awareness and engaging with your audience, you can get new leads and customers who become invested in and loyal to your brand. What’s more, those customers may have otherwise gone to your competitors instead.
Although setting up and maintaining Facebook ads takes time and requires an experienced ad manager to get the best results, the rewards are well worth the investment.
For more information on getting the most out of Facebook and its powerful advertising platform, please do not hesitate to leave a comment or get in touch. You can also find out more about our Facebook advertising services here.
Image Credit
Facebook Thumbs Up in Coffee via BigStock
We have significantly dropped our budget for Google ads in favour of FB ads. The ability to share and boost visuals really helps to attract more potential leads, and we’ve seen a definite increase of interaction on social. Definitely recommend FB ads.
Facebook Ads is certainly an excellent method to build brand awareness and boost sale. However, it is harder and harder to acquire new leads from it now. Social media tools are pouring too many trending stories, images and video on the News Feeds. Automatically. It’s frustrating.
Facebook advertising is really helpful for business owners as they are able to target the right audience. Through Facebook advertising businesses achieve better ROI as it is very effective.
Hi Emma,
FB is a low cost, high reward network for ad copy pros. Smart points here.
Thanks Ryan, completely agree about being low cost and high reward when it’s properly set up and maintained.
I have tried Facebook ads with one of my affiliate sites, but never got the results expected.
Maybe I didn’t get something right, so I will pay more attention on those things which didn’t work for me.
That said, Facebook ads is something I will recommend to many businesses – mainly due to it cheapness.
Hi Emmanuel, thanks for your feedback. It’s definitely true that Facebook ads have more benefit for some businesses and industries than others, but in terms of good exposure and targeted leads I think it can add value to any business to some extent.
I think targeting is key though and requires a good understanding of the business’ target audience and their demographics.
And as you say, it is such a cheap advertising platform when compared to similar alternatives so at the very least it’s worth running some tests to find out what works.
Hi Emma,
Thanks for this articles post on Facebook advertising, no one will doubt the power of facebook Ad. The Targeting features, Tracking Features, Large base of FB users and instant result.
But i quite disagree with you on point #1 , Depending on the Ads content and targets, you can never get a good result with £1 budget.
Facebook Ad is now competitive that you need to raise your budget in order to get a good result.
The amount we spend on Facebook ad 3years ago is not what we are spending now. 3years ago with £1 budget, you are guarantee of huge ROI but not now.
Your article is great and it completely highlight the benefits of facebook Ads.
Thanks for this piece and have a nice day
Thanks for your feedback.
I have definitely seen great ROI for campaigns with as low a daily budget as £1. It is just more important for lower budget campaigns that the targeting is right, so as not to waste budget on irrelevant exposure.
A well refined campaign with good targeting and strong ads can get your message out to hundreds of people that you wouldn’t have reached otherwise.
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