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Win Thinkvis 2011 Tickets #thinkvis
We’ve already given away tickets to Brighton SEO this month and are now giving you the chance to win tickets to the Think Visibility conference (thinkvis). As premium sponsors of the event, Koozai are pleased to announce we have three tickets to give away to this Leeds based event.
Entry takes less than a minute and Good Luck!
To enter simply:
1) Follow Koozai on Twitter
2) Tweet “I’ve entered to win tickets to #thinkvis from @koozailtd. RT to enter. More details – http://kooz.ai/nup5vb” (Or click here to post to Twitter)
Then cross your fingers. If you know someone else who’d like to go to the show then let them know too.
Rules
• All entries must be received by 15th August
• Winners will be notified by 18th August
• Entries can be made once per user
• Winners will be chosen at random from a pool of all applications across all channels
• Only one ticket per person
• Unless otherwise stated, each Competition is open to all GB residents of 18 years and over, apart from Koozai employees
• This promotion is not sponsored, endorsed, administered or associated with Twitter, Facebook or their partners
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Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
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Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?