We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Social Media Boosts Revenue by up to 18%

23rd Jul 2009 SEO 1 minute to read

For those who are still yet to be decided on the potential impact of marketing through social media, new research shows that positive engagement can indeed lead to positive results. As revealed in a post featured on Econsultancy today, many major companies have adopted a thorough social media strategy and now reaping the benefits.

Surprisingly those companies who had fully embraced social media in all of its many guises – be it through Twitter, Facebook, blogs or other channels – had achieved an 18% growth in revenue over the past year. Top of the list for brand engagement was Starbucks, quickly followed by Dell (who last month admitted to having made $3 million in revenue over two years purely from Twitter); both are already hugely successful brands, but have proactively built upon this online by optimising the potential breadth of social media.
Whilst the top 10 companies are predominantly comprised of huge multi-national companies, this new research shouldn’t act as a deterrent to smaller businesses. Social media isn’t about dedicating huge resources on sending tweets every five minutes; it’s all about genuine interaction and a business-wide understanding of your company’s objectives.

Broaden your website’s horizons and take advantage of this emerging marketing opportunity. Even if you don’t feel that you have the resources to do so yourself, there are social media services out there that can help guide you along the way and start building that social online presence. Take a leaf out of Starbucks’ book and start getting some seriously targeted traffic and reap the benefits.

Share this post

3 Comments

What do you think?

  • aspect-ratio
    Dan Rice

    What is the Difference Between Owned, Earned and Paid Media

    Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.

    (more…)

    Dan Rice
    @iamdanrice
    16th Aug 2018
    Content Marketing
  • aspect-ratio site-speed-blog
    Ross Momtahan

    A Guide To Page Speed Metrics

    Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.

    With Google’s site speed update being rolled out to all users on July 9th, now is the time to audit your site speed if you haven’t done it for a while. (more…)

    Ross Momtahan
    20th Jul 2018
    SEO

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.